VP Product Marketing

Radius is a fast-growing, venture-backed SaaS company in the heart of San Francisco.  We are a team of 150+ passionate and successful employees that bring a wealth of experience and best practices from the most successful technology companies in the world. Together we are redefining the B2B Enterprise application landscape for Sales and Marketing organizations.  Radius has combined Data and Intelligence into a single cloud-based platform that now fuels the CRM and Marketing Automation solutions for many of the top Companies in the US including American Express, First Data, Sam’s Club, Discover, Amazon and many more.
 
Interested in joining a top notch marketing team, marketing to marketers like yourself?  This role is highly visible and cross-functional, requiring communication with executive management and working directly with your team of product management, demand generation, sales leadership and partners. This individual will also need to manage timely deliverables with strong communication and cross-functional partnering skills, and have the ability to gain shared vision on challenging decisions. Candidates must have a ‘can do’ attitude and be comfortable working in a multi-faceted, fast changing environment.

Responsibilities:

  • Develop company-level messaging to establish our leadership among our target markets, influencers, investors and media
  • Develop product-level positioning and marketing messaging to be used by sales and marketing, and the entire company to ensure we are all communicating the right messages to our prospects and customers
  • Evangelize Radius as a leader in B2B data and intelligence
  • Determine what are core markets to pursue now, mid-term and in the future to ensure our short-term activities are in line with our long-term strategy
  • Influence product roadmap and business strategy with understanding of market and customer; advocate for the right investments
  • Leverage analyst including SiriusDecisions, Forrester and Gartner to position Radius well in research, analyst recommendations, category and product positioning reports
  • Ensure all product launches are maximized to their full potential: Manage and execute all product launches increase value and conversion and to drive adoption and build pipeline
  • Be the expert on competition and existing and potential new competitors; inform product and sales with relevant competitive learnings and materials
  • Drive our thought leadership storyline, working cross-functionally to maximize our share of voice and support demand generation goals
  • Develop appropriate sales and partner training, launch and messaging materials to deliver the right message, maximize conversion and value
  • Support PR and awareness activities with content, materials and speaking as needed

Requirements:

  • 7+ years of technology product marketing, having built and managed teams
  • Experience marketing, selling SaaS and Saas revenue models
  • ​Domain expertise and/or experience selling into sales and/or marketing
  • Excellent communication skills with an ability to articulate a product vision and messages, especially translating complex concepts into clear, compelling language
  • Proven success developing and managing product go-to-market plans
  • Demonstrated leadership and motivational management style with the ability to align roles with strengths and mentor for development
  • Experience working directly with senior management, direct sales and partners
  • Strong business acumen is a must, as well as strong analytical and strategic thinking skills with ability to draw conclusions based on data
  • Experience conducting market research and analysis, detailed competitor and pricing analyses
  • Exceptional ability to develop messaging that compels buyers to buy
  • A passion for our customers’ success
  • Self-motivated, capable of working in a dynamic environment
  • High level of professionalism; must thrive on teamwork, overcoming obstacles and gaining shared vision on complex issues
  • Detail and results oriented; skilled at both planning and hands-on execution
  • Ability to excel in a team-oriented, collaborative, and fast-paced environment
  • Excellent written, verbal and presentation skills
  • BA/BS required

Radius is an Equal Opportunity Employer.

Meet Some of Radius's Employees

Wes H.

VP of Strategic Accounts

Wes travels frequently to meet with prospects and customers. He creates positive business relationships and demonstrates how Radius’ data-driven predictive capabilities can help drive demand and revenue for marketers.

Joel C.

Director of Data Sourcing & Partnerships

Joel runs Radius’ Product Teams. He focuses on identifying new data sources or business partnerships that can provide the best usable data for new and existing customers.


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