Paid Search Marketing Manager

Who We Are

We're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past nine consecutive years, 2010 - 2018. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for five consecutive years, 2014 through 2018, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.

If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was named #1 in ESSENCE Magazine's first ever list of "Best Places to Work for African Americans" in 2015. We've been on Computerworld's "Best Places to Work in IT" list for 13 years running, hitting #1 the last five years. We were also ranked #14 in FORTUNE Magazine's list of "100 Best Companies to Work For" in 2018, remaining in the top-30 for the past 15 years.

Job Summary

This Paid Search Marketing Manager strategizes how to efficiently spend ad dollars for return on investment by actively monitoring performance on paid search efforts. With direction from Senior Paid Search Marketing Managers and team leaders, the Paid Search Marketing Manager develops and executes on strategies that proactively impact conversion and performance. This team member responds with a sense of urgency and sharing knowledge.

Responsibilities

  • Help manage relationships with paid search partners
  • Strategize, execute on and optimize paid search campaigns
  • Work with senior team members to execute on bidding and copy strategy
  • Identify new opportunities to test internally or with vendors
  • Collaborate with internal teams and vendors to drive positive outcomes for us and our partners
  • Track performance and share metrics with leadership
  • Ensures paid search team follows best practices, keeps current on industry trends
  • Analyze paid search data and make changes to campaigns based on the results
  • Calculate ROI and test bidding models
  • Develop long-term strategy and implementation of short- and long-term business goals and objectives
  • Meet monthly goals

Technology and Resource Knowledge
  • Microsoft Office
  • Paid Search Platforms
  • Adobe Analytics
  • Google Analytics
  • Bidding Platforms
  • Phone Call Tracking Platforms
  • Dynamic Tag Management
  • Landing Page Testing Platforms
  • Content Marketing Systems
  • App Analytics Platforms

Requirements
  • 2-5 years of planning/buying experience in an advertising media agency with previous client-side media planning experience
  • Bachelor's degree in marketing or a related field





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