Director of PR & Communication

Who We Are

StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products. Participants buy and sell authenticated products in a live marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and metrics, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.

What You'll Do/Need

Responsibilities

  • Develop and execute integrated public relations plans to build awareness for and further position StockX as a market-leading e-commerce brand
  • Act as single point of contact for StockX business units, identifying issues and opportunities, developing internal and external communications and plans as needed, and providing strategic counsel
  • Supervise execution of PR programs from initiation through completion in both the B2B and B2C context 
  • Provide strategic guidance and direction to PR agency partners and review all PR materials to ensure communication is accurate, relevant and consistent with StockX messaging and positions
  • Collaborate with and leverage internal PR and marketing colleagues to ensure coordination and communication of messages/news to internal and external audiences
  • Contribute content for StockX blog
  • Evaluate and monitor the effectiveness of external communications programs
  • Collaborate with other agency partners, such as advertising, promotions and social media, to develop integrated programs that achieve business objectives
  • Build relationships with key media contacts and identify opportunities to proactively pitch stories to media as appropriate
  • Manage day-to-day media relations for all business units; develop written media materials, Q&A and position statements as needed
  • Lead and develop the following:
    • The StockX charity marketing program
    • The StockX educational marketing program 
    • A program to communicate with and leverage StockX investors 
    • A program of public speaking engagements for the executive-level team 
    • A program to build relations with and leverage celebrities to generate marketing initiatives and publicity 
  • Coordinate the building of high-profile web links to the StockX website for SEO purposes
  • Build the StockX profile within the Family of Companies and communicate activity and successes with the aim of attracting increased corporate support and new opportunities to aid StockX growth 

Requirements

  • Bachelor’s degree
  • Eight years of PR, media relations, content creation and/or writing experience
  • Experience developing PR strategy for fast-growing brands, zeroing in on messaging and
  • developing creative angles through which to tell stories
  • Strong track record of successful media placement; demonstration of expertise in targeted media strategies
  • A track record of selecting and managing relevant vendors and partners
  • Ability to thrive in ambiguity and have a knack for simplifying things into practical processes
  • Strong teamwork and project management skills
  • Strong organizational skill and ability to delegate successfully
  • Excellent network of relationships with journalists and agencies
  • Extraordinary judgment and interpersonal skills
  • Extraordinary writing and editing skills
  • Ability to challenge and influence C-level team members
  • A high energy, a strong work ethic and an unquestioned reputation for integrity
  • Ability to work in a strong entrepreneurial/start-up mentality while balancing consistency and processes with adaptability and flexibility, all while keeping the needs of the business and customers in mind

What’ll Make You Special

  • Agency experience
  • A background in e-commerce and/or internet business

What You'll Get

StockX is a great place to work. It's like if you worked at Nike in 1964. It'd have been Phil Knight, Bill Bowerman, You, and some waffle irons. And together you were about to change the world. We don't have waffle irons, but you can bring your own.

 

Stock X is an equal opportunity employer.


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