Head of Marketing, Publisher

Quantcast is hiring a Head of Marketing to lead the Publisher Marketing team in our San Francisco office.

We have created one of the world's largest, living data-sets and we use it to bring unparalleled relevance to online advertising. By utilizing technology and big data to understand digital audiences, Quantcast solves the biggest challenges in marketing. 

As the Head of Marketing, you will lead and scale the Marketing function globally for The Publisher Organization, a lean startup-like team within Quantcast focused on developing and delivering products that meet the needs of digital publishers seeking to thrive in an increasingly programmatic world. You will work with over half of the top 1000 websites, leveraging a technology platform built off of one of the world’s largest media consumption datasets.

Requirements

  • Lead and scale the marketing function in the publisher organization.
  • Creative problem solving to drive customer acquisition (the number of sites signing up for Quantcast Measure).
  • Run nurture and win back programs to retain and reengage our existing customer base with new products.
  • Manage the strategy, setup and optimization of all paid marketing campaigns.
  • Develop and implement a rigorous testing process for marketing experiments.
  • Growth through Inbound and outbound marketing, product utilization and iteration.
  • Continually refine and iterate our process to convert customers

Qualifications

  • 10+ years marketing experience
  • Bachelor's degree from a leading institution
  • Experience using any form of SQL and data intensive marketing strategies.
  • Proficiency in running marketing automation and lead nurturing processes (e.g email, content, and social channels) to generate traffic, convert visitors into leads, and then nurture them into converted customers.
  • Proficiency in on-page and off-page SEO.
  • Must have managed and improved organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Proficiency in optimizing the customer experience and conversion funnel through rapid experimentation and A/B testing (and using the necessary tools).
  • Experience building viral loops into the product.
  • Roll up your sleeves and get your hands dirty attitude.
  • Demonstrated analytical rigor: you must know how to quantitatively analyze marketing programs.
  • HTML/CSS Knowledge is a plus.
  • Marketing experience at a SaaS company is a plus.

Quantcast is a fast-growing, late-stage, pre-IPO startup headquartered in San Francisco with offices around the world. We are committed to creating an inclusive and diverse environment where everyone can confidently be their authentic self.

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