VP, Marketing (Global Underwear) - Calvin Klein

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VP, Marketing (Global Underwear) - Calvin Klein

POSITION SUMMARY

The Vice President, Marketing – Global Underwear develops and implements all marketing efforts for Calvin Klein men's and women's underwear. He/She works closely with Calvin Klein regions to support regional marketing programs; works closely with internal partners to execute brand strategies and deliver commercial results while maintaining brand standards; additionally leads the coordination of Calvin Klein Underwear North America regional marketing initiatives.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB

  • Oversee execution of all marketing and promotional activity from inception to completion, including: visual merchandising, outpost concepts, regional marketing needs, shops/in store pos, third-party e-commerce, fit guides, press kits, wholesale coop programs, in-store events, etc.
  • Lead and execute programs to ensure work meets strategic business needs while aligning with brand standards
  • Manage financial budgets across all areas of responsibility
  • Develop and lead global launch efforts on behalf of all of the Calvin Klein underwear division, including supporting materials such as packaging, advertising campaigns and social media efforts.
  • Develop word-of-mouth opportunities through public relations, social media and events
  • Pursue Calvin Klein cross-branding initiatives where and when appropriate
  • Support Senior Management in the development of business strategies and communication tools
  • Works to ensure integrated decision-making occurs by involving key stakeholders throughout the marketing and advertising process
  • Develop strong internal and external relationships through management of brand research initiatives, market visits and constant dialogue with stakeholders

QUALIFICATIONS & EXPERIENCE

Experience

  • 10+ years marketing experience, preferably in global apparel/retail/fashion; jeans, underwear and premium fashion category experience a plus
  • Demonstrated experience with both wholesale and retail channels
  • Understanding of, and ability to communicate the Calvin Klein brand aesthetic

Education

  • BA in marketing/communications/business/liberal arts; MBA preferred

Skills

  • Strong interpersonal skills; positive, energetic, empathetic and open minded
  • Passion for the industry and brand
  • Confident and comfortable presentation skills
  • Ability to travel internationally
  • Flexibility to adjust quickly to changes and deliver on tight deadlines
  • Strong data/analytics skills
  • Ability to lead, inspire and manage teams

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.

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