Vice President Marketing (205W39NYC) - CALVIN KLEIN

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Vice President Marketing (205W39NYC) - CALVIN KLEIN

The Vice President, Marketing – CALVIN KLEIN 205W39NYC develops and implements marketing strategies and initiatives for all CALVIN KLEIN 205W39NYC product categories, including CALVIN KLEIN By Appointment. Responsible for ensuring a cohesive client message in all spaces including advertising/media, digital, social, brand experience, retail, wholesale and digital marketing. He/She will work closely with internal partners to execute brand strategies and deliver commercial results while maintaining brand standards.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB

  • Oversee execution of all Retail & Wholesale marketing and promotional activity from inception to completion, including but not limited to: visual merchandising, outpost concepts, regional marketing needs, shops/in store pos, third-party e-commerce, fit guides, press kits, coop programs, E commerce, events, training and operational materials, packaging, etc.
  • Lead and execute programs to ensure work meets strategic business needs while aligning with brand standards
  • Manage financial budgets across all areas of responsibility
  • Develop and lead global launch efforts on behalf of all of the CALVIN KLEIN 205W39NYC , including supporting materials such as packaging, advertising campaigns and social media efforts.
  • Develop marketing opportunities through public relations, social media and events
  • Support Senior Management in the development of business strategies and communication tools
  • Works to ensure integrated decision-making occurs by involving key stakeholders throughout the marketing and advertising process
  • Develop strong internal and external relationships through management of brand research initiatives, market visits and constant dialogue with stakeholders

Experience

  • 10+ years marketing experience, preferably in luxury global apparel/retail/fashion required
  • Demonstrated experience with both wholesale and retail channels
  • Understanding of, and ability to communicate the Calvin Klein brand aesthetic

Education

  • BA in marketing/communications/business/liberal arts; MBA preferred

Skills

  • Strong interpersonal skills; positive, energetic, empathetic and open minded
  • Passion for the industry and brand
  • Confident and comfortable presentation skills
  • Ability to travel internationally
  • Flexibility to adjust quickly to changes and deliver on tight deadlines
  • Strong data/analytics skills
  • Ability to lead, inspire and manage teams

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.

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