Senior Marketing Manager Sales Activations

The Position
In this position you will be responsible for making the Tommy Hilfiger brand stand out in the in-store fashion environment and beyond. Your goal is to help bring our Consumer Journey to the next level while understanding the competitive environment, fostering new, innovative ways of connecting with our consumers within in-store environments.

Key responsibilities (include but are not limited to):


  • Lead and develop a small team
  • Employ a strategic and customer-centric approach when rolling out campaigns, capturing a holistic consumer journey through all sales channels and touchpoints
  • Influence and manage relationships (internal stakeholders) to enable smooth cross-functional interactions and execution of duties, enhancing the overall efficiency and performance in the consumer journey marketing department
  • Establish long-term and meaningful external connections on behalf of the business
Strategy & Operational:
  • Craft a long-term sales channel strategy, identify creative opportunities with new campaigns, partnerships and general trade marketing
  • Leverage global, European and local campaigns into marketing activation plans that support the business in our Retail, Outlet, Wholesale and Franchise channels
  • Roll out campaigns and drive the sell-through for the various sales channels: Retail, Wholesale, 3 rd party E-com and Outlet.
  • Build plans on key KPIs and business objectives, being commercially aware whilst driving brand messaging
  • Act as partner and expert for local marketing managers to optimize their briefs, guiding them through the process when needed
  • Be the source of inspiration, bringing the products from all divisions and campaigns to the heart of the story and to consumers and shoppers
  • Oversee sales activation budgets in cooperation with the Sales Activation Managers

The Ideal Candidate

  • A background in an in-store fashion / apparel environment
  • A strong influencer with a global mind-set
  • Change management / process mapping experience
  • A strong consumer focus and service-minded approach
  • A strong aesthetic and eye for detail, paired with a holistic Marketing view
  • Strong communication & interpersonal skills; a master of negotiations, influencing, facilitation, prioritization, decision-making and conflict resolution skills (internal and external stakeholders
  • Analytical mindset with an ability to extract insights from data

You Bring:
  • A completed university or Bachelor Degree in Marketing or Communications
  • Min 6 years relevant working experience in fashion in an in-store capacity at an international matrixed organization
  • Advanced knowledge of MSOffice (Word, Excel, PowerPoint), Mac programs (Pages, Keynote)
  • Business fluency in English (written & verbal)

  • Additional languages, with a preference for German or Spanish

What You Can Expect From Us

  • A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafe's
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A smart work program that empowers our associates to work at their preferred location within a flexible schedule
  • A chance to unwind with weekly social activities

Back to top