Senior Director, Retail Operations, PVH Asia Pacific

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Senior Director, Retail Operations, PVH Asia Pacific


Projects & Insight

  • Support strategic projects, including Top Door strategy development, implementation of omni-channel initiatives into the retail stores , and playing a key role in Store of the Future evolution with the brand leads.
  • Adapt the retail organization's processes and procedures to support the brands omni-channel customer journey and the new role of the store to create profitable operations and drive superior customer shopping experience.
  • Drive pilots for retail operations relevant projects received through innovation pipelines.
  • Own the annual Regional Retail Summit
Customer Experience

  • Drive the retail organization towards customer centricity and elevate the in-store customer experience.
  • Partner with the brands to map the customer experience journey and the customer experience strategy, including innovative digital elements.
  • Collaborate with innovation and IT to come up the digital ecosystem and platform to support the digital strategy. Test, improve, evolve, scale.
  • Elevate the instore customer service experience by partnering with L&D on continuous improvements of the Retail service model to improve consumer experience and drive sales.
  • Partner with merchandising and marketing teams to ensure seasonal launch are supported with comprehensive, in-store packs, including product details and staff training etc.
  • Establish a Retail training curriculum to lead the retail teams to high performance and develop talent within our retail organization.

Retail Excellence

  • Drive and support a culture of retail excellence across markets.
  • Drive commercial performance and develop retail competencies across own and operating countries in the APAC region.
  • Drive implementation of standards (service & operational) guidelines (retail handbook, SOP, grooming & appearance) to ensure daily operations are compliant with Brands policies and procedures, while allowing for local requirements.
  • Proactively drive technology applications for retail stores and development of efficiency and effective process across retail, including systems (footfall counters, POS/mPOS, inventories, etc.) upgrades to achieve operational excellence and business outcomes.
  • Stay current on retail trends and advancements, through attending conferences and networking, to keep PVH "in the know" at all times.
  • Own the operations and P&L of the PVH in-office company store.

Business Intelligence

  • Lead data-driven culture across commercial functions in the APAC region
  • Develop dashboards and other BI reports with insights for senior management reviews
  • Establish appropriate KPI metrics and analyze, track and benchmarked (internally & externally) our retail performance.
  • Develop first-rate tools and reports for countries Retail teams to maximize sales and operational efficiency.
  • Identify areas of improvements and develop project with countries to reach objectives.


Experience: 10+ years retail operations experience in branded environment.

Education: Bachelor's Degree in Business or related field preferred.

  • Creativity and innovation with an entrepreneurial and disruptive spirit ; able to come up with new tools and methods for delivering best-in-class retail execution and customer experience.
  • Strong business acumen and strategic in thinking ; ability to analyze the current as-is and devise effective way(s) of doing work and addressing opportunities differently to get to desired state; able to translate current best practices to Asia Pacific region needs.
  • Strong leadership capabilities and able to motivate, influence and build long term relationships with internal stakeholders and external partners.
  • Ability to handle multiple task/projects with adherence to details, deadlines and budgets. Excellent verbal and written communication and interpersonal skills.
  • Outstanding presentation skills to communicate complex ideas into actionable insights.

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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