Marketing Specialist

Design Your Future at PVH

Marketing Specialist

The Marketing Specialist assists the Brand Manager in the execution and implementation of marketing strategies specifically for Tommy Hilfiger, Calvin Klein, Speedo, Warner’s, Olga, Van Heusen, IZOD, and Arrow . The incumbent also helps put together all sales tools necessary for the sales and merchandising forces. This role also includes working with the marketing department’s directives and goals for the season.


  • Develops and write press releases for new product launches to various media
  • Assists in sales presentation preparations, marketing material creation and implementation
  • Creates and maintains seasonal catalogues for fashion brands and distribute accordingly
  • Plans and organizes promotional campaigns
  • Executes the production and distribution of support materials relevant to marketing/selling programs and services costs
  • Provides training, communication materials to sales and service representatives for new products / upcoming campaigns
  • Provides merchandising instructions to services reps for in store use
  • Produces packaging creations and development for brands(s) on product materials
  • Research up and coming trends, competition and consumer analysis
  • Manages Marketing budget and produces monthly reports
  • Organize casting calls and photo-shoots
  • Develop and leverage POS for Canadian retailers
  • Co-ordinate and populate information for retailer websites as required
  • Develop and maintain branded landing pages for retailer websites


  • Experience Required:
  • 4+ years of Marketing experience
  • Experience in the fashion industry is an asset
  • Minimum Education:
  • Bachelor in Marketing/Communication or related field
  • Skills:
  • Ability to thrive in a fast-paced, highly-dynamic environment
  • Good communication skills
  • Able to work with minimum supervision
  • Experience in Adobe Photoshop, InDesign, Illustrator
  • Clear and effective communicator
  • Strong organizational and time management skills along with the ability to multi-task

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.


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