Job Internship Global Communications

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men's, women's and kids' sportswear, Tommy Hilfiger Denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores. Global retail sales of the Tommy Hilfiger brand were US $6.5 billion in 2015.

Department Information

The TH Marketing & Communications department has 3 key objectives:

  • Drive traffic and conversion at full price
  • Consistently bring the brand to life in the markets
  • Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its 'clients': Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.

The Sales Activation team manages all the retail, eCom, outlet, franchise and wholesale activations for all marketing campaigns that are rolled out globally and local activation campaigns upon request. The team is responsible for the development and execution of program tools, and delivery of materials to the markets within time and budget, performing against defined KPI's.

Digital works closely with all departments ensuring that on-line activations across social media and tommy.com are closely integrated with marketing and communication initiatives.

Product Marketing is responsible for managing the integrated campaigns for all Tommy Hilfiger divisions, from brief, to go-to-market/B2B sell-in, to the production of assets and implementation of the campaign globally. They need to ensure commercial and brand campaigns are executed according to plan and coordinate across all stakeholders to ensure successful delivery.

Communications is responsible for corporate communications, event management, sponsoring, PR and celebrity endorsements. They ensure that there is appropriate press coverage to drive the Tommy Hilfiger brand.

The PVH Europe Media Hub encompasses the media buying teams and activities for both Tommy Hilfiger and Calvin Klein in Europe, leveraging the economies of scale and combined purchasing power of the two brands. The team oversees media planning and purchasing – including out-of-home, print, television and digital channels – for both brands. The PVH Europe Media Hub focuses on media analysis and fine-tuned strategy and planning across Europe, to increase KPIs and ROI through engaging content and multi-faceted advertising management.

The Global Advertising & Branding area is overseeing the development of global advertising campaigns, from strategy to final implementation. Whether produced in-house or external, the team delivers campaigns that generate brand desire and sell-through. New label launches, safeguarding the brand identity globally and ongoing development of new strategies to keep the brand relevant for our consumer are among the core responsibilities too.

The in-house agency is a full service integrated creative agency, responsible for the activation of strategically-led creative concepts, editorial content and innovative digital solutions to support marketing and communications for PVH brands across Europe and International markets.

Position Description

The Global Fashion Communications team generates press coverage within short lead, long lead, digital, social and broadcast media to strategically position the brand. To support collections and campaigns within these media the team produces & offers assets such as press-kits, look books, media days, sample management and events such as fashion shows, store openings and campaign launches. Within the Global Fashion Communications team, 3 people are dedicated to the EMEA market, 1 for Latin America and 1 for Asia Pacific and North America, all of which support regional teams located in the countries. This team holds the biggest Tommy Hilfiger Runway sample set globally to support long lead and short lead fashion editorial shoots and develops all photographic and written material needed to support the promotion of the brand in the fashion arena globally.

Position Description:

The Global Fashion Communications intern is responsible for supporting the Global Regional Communications department, ensuring the efficient running of all PR projects and press office function with an attention to deadlines and detail. This role supports on the weekly collation of press cutting reports for HQ as well as supporting sample coordination for fashion photo-shoots globally working closely with the country managers and coordinators.

Responsibilities include but are not limited to:

  • Sample handling and shipments for Global requests
  • Support in the organization of Media days, PR events, etc. for the EMEA region as well as Globally
  • Compiling data for reports and feedback/information from all of our EU markets
  • Compiling reports and analysis of programs Globally
  • Support the global communications team in day-to-day activities and projects
  • Support on VIP & Influencer gifting strategies
  • Support on sample handling and shipments for Global requests
  • Support the global communications team in day-to-day activities and projects
  • Support on the seasonal fashion show TOMMYNOW guest list, covering press and editor travel itineraries
  • Supporting regional managers with the compilation of pitchgrids for communication initiatives to provide one global overview
  • Compiling data for weekly internal press cutting summery 'The best of the week'.
  • Agenda and presentation materials for weekly Fashion Communications Meeting

Position Requirements

  • Start date for the internship is: January-February 2018. Duration: 6 months
  • The candidate should be enrolled in a school or university for the entire period of internship
  • The candidate should be eligible to work in EU
  • Computer/IT: MS Office & Strong knowledge of Excel and PowerPoint
  • Language: Fluent in English, speaking and writing
  • Analytical, proactive, flexible, hands-on and comfortable in a fast pace environment.
  • Fashion experience and/or strong interest and knowledge of the fashion industry
  • Employment type: full-time

Meet Some of PVH's Employees

Jane D.

Director of Merchandising, TOMMY HILFIGER

Jane’s goal is to ensure that every TOMMY HILFIGER store that she manages has the right products in the right quantities at the right time.

Adriana B.

Fabrics Coordinator, CALVIN KLEIN

Adriana works alongside the Design Team to select the right fabrics for CALVIN KLEIN'S fashionable women’s woven products every season.


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