In-Store Marketing Coordinator - Tommy Hilfiger

The Coordinator of In-Store Marketing supports the team with the development and execution of seasonal in-store marketing rollouts. He/she will oversee the Master Store Profile to accurately distribute and fulfill all in-store marketing programs including seasonal creative updates, signage libraries, and promotional initiatives. This position works cross-functionally to support all Tommy Hilfiger stores in North America.

Seasonal Creative Programs
Includes - POS creative, interior sign libraries, seasonal key item signage, window graphics and digital creative

  • Supports the briefing of seasonal in-store creative collecting product information from Merchandising
  • Works with the Director of In-Store marketing to identify updates to marketing/implementation strategies
  • Updates seasonal program distribution lists and specs based on the Master Store Profile
  • Maintains digital files containing store maps, in-store marketing checklist, and other reference files
  • Secures mall management approvals for installation of window graphics and clings
  • Partners with Production and stores to schedule window graphic installations
Promotional Cadence & Signage Libraries
Includes - Classic Interior, Window Magnetic, Generic Window Banners, Fitting Rooms, Classic Entryway, & Department Signs
  • Works with Marketing and Planning to ensure seasonal promotion strategies can be executed in stores
  • Develops new promo sign programs as required, including digital promo templates
  • Maintains and produces new additions to the classic interior and window sign libraries
  • Partners with Production and outside vendors to manage the online sign ordering site, store usage, inventory, fulfillment, replenishment and tracking for sign libraries
  • Assists in developing expense estimates and finalizes distribution lists. Secures final estimate approval from Director for both new and replenishment print runs
  • Directs field communication of new programs and custom signage for events
  • Provides shipment tracking to store teams as needed
  • Updates sign library binders for executive team & cross-functional departments
Master Store Profile
  • Maintains master store profile spreadsheet, adding NSO attributes and revising existing store profiles as updates or corrections are identified. Ensures that the spreadsheet is accurate and current
  • Works with Visual Merchandising, Windows, Planning, Merchandising, and the field teams to collect seasonal revisions and updates the Master accordingly
  • Maintains Store Description archive and summary documents
  • New Store Openings - Manages schedule for temporary window graphic/barricade needs for new store openings and remodels. Partners with Construction to determine needs and schedules for measurements, installation, and removal of window graphics
  • Budget Support - Downloads weekly FedEx reports, identifies incorrect reference numbers, organizes by project and shipment, and submits to Manager of In-Store Marketing
  • Vendors - Partners with Production to identify and manage pools of vendors

  • Bachelor's Degree in Marketing, Computer Science, MIS or related, preferred
  • 1-2 years relevant experience with a retail company
  • Understanding of graphic and dimensional production
  • Customer service orientation with excellent communication skills
  • Extremely detail-oriented with developed organizational skills
  • Ability to shift priorities and manage tight deadlines
  • Proficient in Microsoft Office. Advanced user of Excel
  • Understanding of project budgets and ability to make decisions for store specific fulfillment needs
  • Responsible to make decisions regarding communication to the stores and field managers for fulfillment needs and store-specific signage execution
  • Manage & prioritize multiple tasks/projects with adherence to deadlines. Develop & implement procedures to improve operational efficiencies. Demonstrate attention to detail in fielding store information into distribution lists and summarized reports
  • Responsibilities include working in a fluid environment with tight deadlines and changing priorities. Some travel required in US and Canada

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner's, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
* The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

Back to top