Audience Development Strategist

PureWow is a rapidly-growing digital media company that delivers women’s lifestyle content to elevate the everyday.

The company is laser focused on audience growth and is seeking a creative, yet analytical individual to execute on distribution strategies for PureWow content on all platforms, specifically Pinterest, Instagram and Snapchat.

As part of the Audience Development team, this role will work in a team of marketers specialized in social media, email and web analytics. The team works closely with editorial and design teams.

The key to this position is a love for really good content, a strong aesthetic, and a passion for results.

The ideal candidate will have a strong audience development background, experienced in executing social media distribution strategies at a B2C publisher.

A sophisticated aesthetic and killer copywriting skills are a must.


Content Distribution:

  • Support the team with distribution across social platforms. This includes, but is not limited to: Pinterest, Instagram and Snapchat.
  • Schedule/publish content strategically to maximize discoverability and engagement of existing and new content.
  • Optimize content for distribution across the different channels.
  • Use analytics tools to monitor, report and iterate on performance.

Content Creation:

  • Work closely with the social design team to create new platform specific assets. Leverage existing evergreen content to create new assets. Mine the platforms daily for new story ideas.

Industry Trends:

  • Become an expert on distribution trends. Share those trends across departments. Develop content strategies to make PureWow content standout within those trends.

New Audience Development:

  • Support the team on audience development for new content vertical launches. This may cover all distribution channels including social and email.


  • This role will be measured on audience growth and engagement. Specifically growth of unique visits to and engagement & audience growth in social platforms.


  • The idea candidate will have a strong audience development background at a fast paced, digital publisher.
  • Hands on experience in content distribution on Pinterest is a must.
  • Distribution of Weddings themed content a plus.

Location: New York

Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.

If you are interested in successfully growing with a fun, dynamic and creative team, please email your resume to [email protected] using the subject line “PW Audience Development Strategist: [Your Name Here]”. Then please click here to complete the application.

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