Programmatic Specialist

The Media COE within Prudential's Marketing Organization handles all strategy, planning, and activation for all media formats (Digital, Television, Social, Search) for Prudential's brand, individual business units, and products. This role is fully embedded in the day-to-day workings of an integrated team. Reporting to the Performance Media Manager, the Programmatic Specialist is responsible for the day-to-day management of all programmatic campaigns. This includes, but is not limited to: data driven strategy and tactical planning, performance optimizations, bid strategy implementation and management, budget management, analysis, etc. This role will work closely with the broader performance media team and external groups to ensure best practices are met and campaign goals are met/exceeded.


  • Steward DSP relationships, maximizing off the shelf and custom solutions
  • Develop, optimize, and maintain all programmatic campaigns
  • Collaborate with analytics team to ensure proper tracking, reporting, and end to end measurement
  • Understand campaign KPIs and how to maximize results and achieve success through tactical executions
  • Communicate internally and externally to provide updates on timelines, results and campaign insights
  • Own day to day pacing and optimization efforts across multiple campaigns
  • Leadership role in campaign reporting and development of insights
    • Review and communicate campaign performance regularly through written summary reports and in-person presentations
  • Manage multiple projects at once, while working under tight deadlines

  • Bachelor's degree from an accredited college/university
  • Minimum 3 years of experience with hands-on programmatic campaign management
  • Proficient in excel and manipulating large datasets
  • Experience working with a variety of DSPs
  • Strong presentation skills
  • Experience working with a variety of DMPs
  • Experience with Adobe Analytics is a plus
  • Experience with MTA is a plus

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