Marketing Analytics Senior Analyst

3+ months agoNewark, NJ

Job Description:

Prudential Financial is seeking a Senior Analyst for the newly formed Marketing Analytics Center of Excellence (COE) that is part of Prudential's Chief Marketing Office (CMO). The senior analyst will be responsible for influencing and informing marketing strategy and decision making by gathering, analyzing, and socializing metrics and insights. In this new role, you will have the opportunity to lead the development and execution of fact-base reporting to enhance decision making across the marketing teams at Prudential.

Key Responsibilities:

  • Independently leads projects from campaign design, business review meetings with internal clients, deriving requirements, and data analyses to final reports/presentations, communication of results and implementation support.

  • Define performance analytics standards, guidelines and marketing KPIs for marketing strategies, programs and campaigns to measure effectiveness.

  • Utilize advanced statistical methods to drive marketing acquisition, targeting, upsell/cross-sell readiness, and lapse prediction.

  • Measure bottom-line impact of marketing strategies by informing test design and leveraging advanced analytical tools to perform cost benefit analysis.

  • Oversee the development of dashboards, creation of standardized reports and the distribution of reporting to provide ongoing insights to marketing teams on marketing program and campaign performance.

Minimum of 3 years' experience on a team responsible for analyzing marketing data and developing reporting. Strong marketing analytical skills is a must with emphasis on ROI/attribution analysis and funnel optimization.
Hands-on experience with SAS, R, Python or similar statistical package. Needs experience using advanced statistical techniques to drive marketing decisions.
Exceptional analytic, strategic thinking, and problem-solving skills
Excellent presentation skills and ability to communicate analytical findings effectively to business partners.
Excellent work ethic and self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities. Must demonstrate strong project management skills.
Bachelor's degree required, preferably Masters in a quantitative field such as statistics, computer science, mathematics, economics.