Product Marketing Manager
A Product Marketing Manager passionate about marketing strategy, technology, and interested in identifying and solving market problems with a desire to tell the world about it. You are able to develop best in class go-to-market strategies and have a track record to prove it. You are in your element when inspiring and leading cross-functional teams to passionately contribute and execute on your go-to-market strategies.
As a Product Marketing Manager at Procore, you will be the product champion, evangelist, and owner of product positioning in the market. You will create marketing strategies for new and existing products, and launch plans that will continue to establish Procore as the best and most widely used construction project management platform in the industry. You are responsible for obtaining and maintaining the required industry, market, and product knowledge as well as ensuring this knowledge is shared with product management, sales, customer success, and the other marketing departments.
Innovation, attention to detail, and an eye for quality, along with the ability to grasp the customer mindset and transform customer challenges into value propositions is crucial. You will be expected to define new standards in data-driven, customer-focused marketing.
If you’re looking for a hands-on role in a fast-paced company with an opportunity to grow your career, this role is for you!
What you'll do:
- Partner with Product Management to develop compelling product strategies that drive revenue
- Define Procore’s go-to-market strategies and the marketing programs to drive demand
- Ensure internal groups are aligned with your go-to-market strategies and have the necessary information to successfully execute
- Launch new products and manage the cross-functional implementation of the launch plan
- Become a market expert on Procore’s current and future buyers, how they buy, and their buying criteria
- Become an expert in positioning Procore against the competition
- Foster customer relationships to develop references, drive case studies and identify champions
- Deliver compelling webcasts and contribute written articles
- Produce and present compelling presentations at various events including sales meetings, roadshows, and industry trade shows
- Ensure the sales and customer success organizations understand the primary personas, are able to properly position Procore, and have the necessary sales tools
What we're looking for:
- 3-5 years experience preferred
- You are an expert in developing results-driven go-to-marketing strategies and product launches in a B2B SaaS environment and you are a proven expert in developing.
- You are passionate and optimistic
- You believe in ownership of your role and take initiative to find opportunities, develop plans that inspire others, and ensure execution through measured results
- You thrive in an environment that encourages openness
- You have strong writing and presentation skills
- You have demonstrated the ability to influence others and build strong working relationships across departments
- Knowledge of the construction industry is highly desirable
- BA or BS degree preferred
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide. To learn more about our team, click here.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, unlimited paid vacation, stock options, employee enrichment and development programs, and friends & family events.
Meet Some of Procore Technologies's Employees
Customer Success Manager
Tobi assists a variety of clients—from company owners and engineers to general contractors and architects—in successfully using Procore to increase their efficiency, productivity, and profitability.
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