Senior Director, Digital Ad Sales
Priceline.com seeks to hire a Senior Director to lead the Priceline Media Group in Norwalk, CT and drive business results. The Priceline Media Group is the team responsible for driving revenue and profits for Priceline by partnering with advertisers and suppliers of priceline.com.
This leader will set aggressive sales and profitability goals and determine strategies and tactics to achieve those results. Partner marketing opportunities include traditional banner/sponsorship/contextual content sales to travel and non-travel clients, plus additional opportunities as you drive them.
Besides an understanding of traditional media selling and sales management, the candidate must have familiarity with programmatic buying/selling, leveraging data to maximize revenue, audience extension opportunities, and monetizing mobile traffic.
- Direct the daily activities of the Priceline Media Group team
- Lead the PMG staff to not only achieve immediate goals but also to develop skills and capabilities that incorporate new trends in media selling
- Set pricing policies to achieve sales and profit goals
- Develop innovative ideas and programs for differentiated selling and accelerated growth
- Retain and expand existing client relationships, as well as target and obtain new customers including non-endemic clients
- Manage goal-setting, forecasting, budgeting, and tracking for the team
- Work with other members of the Priceline team to obtain buy-in, create marketing partnership opportunities, and execute against commitments in a world where resources must be negotiated
The ideal candidate for this position will have the following qualifications/skills:
- A track record in selling digital advertising and marketing partnerships with at least 5 years within an internet sales environment
- Experience in leading advertising/marketing teams with a demonstrated track record of exceeding goals and infusing innovation
- Familiarity with Ad Operations, including processes and technologies
- Strong organization, presentation, and most importantly, analytical skills
- Demonstrated ability to employ creative solutions and be a strategic thinker
- A proactive personality that fits with the Priceline.com corporate culture
- Travel industry experience a plus
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