Ad Operations Analyst

Priceline.com is looking for an Ad Operations Analyst who will be responsible for all aspects of digital ad campaign management.  Individual will work closely with all levels of the Priceline Media Group to facilitate daily advertising activities.  The ideal candidate has proven experience with ad trafficking, reporting, and creative troubleshooting.

 

Primary Responsibilities:

  • Expert knowledge of Google Doubleclick for Publishers (DFP) to serve as primary liaison and support for direct sale campaigns
  • Exhibit an understanding of traffic and performance
  • Thoroughly test and QA all ads prior to launch
  • Work with clients and agencies to manage technical implementation of third party rich media creative
  • Implement direct sale campaigns ensuring execution according to insertion orders
  • Monitor all campaigns for both delivery and performance
  • Recommend appropriate campaign optimizations when applicable
  • Create monthly and post campaign reports
  • Become the expert on site specs, ad units and develop strong relationship with Product team

Desired Skills and Qualifications:

  • Must possess 1-3 years of digital media experience or relevant undergraduate work experience
  • Experience with DFP, Doubleclick AdExchange and other advertising platforms a must
  • Strong multi-tasking ability while staying organized
  • Strong analytical skills
  • Proficient in Excel; Knowledge in HTML, JavaScript, and Photoshop beneficial

 


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