Business Analyst, Vertical & Product Marketing

This role will focus on delivering insights, standard and ad-hoc reports, and dashboard views to understand how the business is performing through the lens of key verticals (Retail, CPG, Auto, FinServ, Entertainment, etc.) and products (Formats, Measurement, Targeting, etc.) You will deliver insights across vertical penetration and product adoption to help shape strategies within marketing, measurement, and products.

Key Responsibilities:

  • Collaborate with marketing teams to create a framework to measure and monitor progress across key business segments
  • Work with the Business Intelligence team to architect the dashboards presenting information on penetration and product adoption by vertical
  • Perform analyses to generate insights into potential accelerators/barriers to product adoption
  • Present findings regularly to Monetization team and key XFN leadership
  • Manage reporting and analyses requests, communicating to all stakeholders, to ensure full visibility into scope and timing of deliverables

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