Trade Marketing Specialist B to C (m/f)

Job TitleTrade Marketing Specialist B to C (m/f)

Job Description

Channel Marketeer B2C

Your challenge

  • You define and execute the Go-To-Market strategy for specific Channel in cooperation with sales & marketing (product & marcom)
    • You are responsible for implementing the commercial policy in the respective market
    • You manage channel conflicts in the market

Your responsibilities


  • Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities
  • Supports channel offer optimization
  • Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
  • Leads partner-related launch efforts for products, services and platforms.


  • Manages revenues and IGM targets within the assigned Channel
  • Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.


  • Designs Channel activities and programs focused on Channel market needs
  • Defines operating principles and rules of engagement with customers

We are looking for:

Typically requires a Bachelor's degree and < 5 years of related experience.


  • Market & Customer Requirements
  • Channel Strategy & Planning
  • Design and Execute Marketing Activation in the Channel
  • Channel Analytics


  • Stakeholder Management
  • Commercial Savviness
  • Solution oriented Problem Solving
  • •Team Skills & Influencing

Be a game changer. Be Philips Lighting. Apply today!

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