Trade Marketing Specialist B to C (m/f)

Job TitleTrade Marketing Specialist B to C (m/f)

Job Description

Channel Marketeer B2C

Your challenge

  • You define and execute the Go-To-Market strategy for specific Channel in cooperation with sales & marketing (product & marcom)
    • You are responsible for implementing the commercial policy in the respective market
    • You manage channel conflicts in the market

Your responsibilities

OPERATIONAL

  • Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities
  • Supports channel offer optimization
  • Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
  • Leads partner-related launch efforts for products, services and platforms.

FINANCIAL

  • Manages revenues and IGM targets within the assigned Channel
  • Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.

CUSTOMER

  • Designs Channel activities and programs focused on Channel market needs
  • Defines operating principles and rules of engagement with customers

We are looking for:

Typically requires a Bachelor's degree and < 5 years of related experience.

Technical

  • Market & Customer Requirements
  • Channel Strategy & Planning
  • Design and Execute Marketing Activation in the Channel
  • Channel Analytics

Behavioral

  • Stakeholder Management
  • Commercial Savviness
  • Solution oriented Problem Solving
  • •Team Skills & Influencing

Be a game changer. Be Philips Lighting. Apply today!


Meet Some of Philips Lighting's Employees

Nick I.

Software Engineer

Nick specializes in developing embedded software for Philips Lighting. He’s essentially responsible for implementing channels that connect hardware systems together.

Mellissa v.

Marcom Specialist Digital

Mellissa is focused on B2C digital touch points. She works in the Business-to-Shopper Team, where she oversees the digital content, processing and tailoring it for online retailer channels.


Back to top