Product Marketeer

Job TitleProduct Marketeer

Job Description

Defines the sales plan for a set of products in a country, including the distribution- and channel mix, product positioning, service, pricing policies, expected revenues, chosen business model and sales channels, brand management , product portfolio, MarCom, supporting launch plans etc to meet the planned results. Implements and monitors marketing strategy for the assigned (new) products in liaison with sales force and product creation groups. Responsible for local consistency in pricing and product range. Owns the sales forecast and manages slow moving or outdated inventory, resolves product allocation issues. Defines (corrective) actions and formulates marketing support requirements to improve on business objectives. Drives local processes towards cost efficiency.

Meet Some of Philips Lighting's Employees

Cor v.

Sales Manager Public & Sports

Cor leads his team through the commercial landscape. He oversees product development, identifies new market opportunities, and determines optimal consumer potentials for the company.

Mellissa v.

Marcom Specialist Digital

Mellissa is focused on B2C digital touch points. She works in the Business-to-Shopper Team, where she oversees the digital content, processing and tailoring it for online retailer channels.

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