Marketing Intelligence Specialist

Job TitleMarketing Intelligence Specialist

Job Description

Philips Lighting is the global leader in lighting products, systems and services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives.

Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company does. We lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces.

Your challenge

An opportunity has now arisen to join our APAC regional marketing team as a Marketing Intelligence Specialist. Working in a close knit team and collaborating with product and marketing managers across 11 different APAC countries, you will be supporting both our B2B and B2C segments through robust data analysis (both qualitative and quantitative) in a consultative and strategic manner.

You will assist in identifying strategies based on customer, pricing, channel and category insights, and recommend programs that build preference for and improve the demand of Philips Lighting products. You will manage the analysis, synthesis and interpretation of data to deliver accurate and insightful analysis in a proactive manner for our business.

More specifically, you will be:

  • Compiling business intelligence information and data via market trend and competitive analysis
  • Deep diving into consumer and end-user segments to under and support the decision making process regarding products, pricing, etc.
  • Providing guidance to product and marketing managers within each of the APAC countries, creating proactive strategies to support growth
  • Assisting in the development and implementation of regional marketing research plans in alignment with business objectives
  • Developing strong working relationships with external agencies and internal stakeholders across the Philips Lighting ecosystem

Your team

You will report directly to the Marketing Intelligence Manager APAC for Philips Lighting and work closely with product and marketing colleagues in the region.

Our offer

This is an outstanding opportunity to join a well-respected team within our APAC office. You will have the opportunity to collaborate, influence and provide direction on a wide range of marketing activities that will help shape the growth of our business.

In this role, we also offer you international exposure to global colleagues who are ready to team up with you to win. Our organisational aim is to ensure that your professional goals are met and from a career perspective, we offer outstanding opportunities to further your commercial career both in Singapore and overseas.

We are looking for

This opportunity would suit individuals who come from a similar role with deep experience in marketing, analysis and research gained from multinationals in the manufacturing/consumer electronics/engineering or related sectors. In addition, you will also need to demonstrate:

  • Strong analytics (quantitative and qualitative) with data driven experience especially in the areas of measuring marketing effectiveness and customer insights
  • Advanced digital knowledge and experience in building models for analysis (utilizing regression and other statistical methods)
  • Solid understanding of marketing operations across both B2B and B2C
  • 5+ years marketing/category management role with hands on analytical experience
  • 3+ years' experience in market intelligence and or/strategic planning with in depth knowledge of marketing and consumer/product research techniques
  • Bachelor's Degree in Marketing, Commerce, Business or a related filed

Join the leading lighting company for the digital world, and help us unlock the extraordinary potential of light for brighter lives and a better world. This is a fantastic opportunity if you are interested in working with a group of likeminded individuals where your contributions will be valued and rewarded.

Be a game changer. Be Philips Lighting.

#LI-LT1


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