Key Account Manager Export
• Accountable for achieving budgeted sales volumes, prices and profit
margin at a specified number of customers.
• Coordinates all internal necessary resources to obtain objectives and
where necessary involves local sales force and marketing support,
such as Category Management, Trade marketing, MarCom and/or
• Ensures continuity of the relationship with the accounts and
operates at the highest level in the accounts' organizations, but also
facilitates the executive level interfaces between the company and
the accounts if necessary.
• Prepares the annual account plan in line with the national account
plan strategy and implements the sales strategy.
To develop and optimize the sales of one or more products to a
defined number of key accounts. The Key Account Manager (KAM)
represents Signify towards the key account and internally represents
the key account. The KAM should have an in-depth understanding of
the customer strategy in the country and defines an account strategy
that drives profitable high growth opportunities for Signify as well as
operationally managing the execution. The goal is to maximizing the
value (top- and bottom-line) of the short & long term business with the
account for Signify.
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