Key Account Manager
Job TitleKey Account Manager
1). Development of E-commerce and Specialty capabilities which will drive aggressive sales goals and optimization of site-wide Key Performance indicators
2). Management of the E-commerce P&L and Specialties' performance through detailed forecasting, budget development and oversight, revenue generation and marketing activities in conjunction with other internal and external teams
3). Ownership and management with Internet marketing including social media integration, and implementation & execution of all online marketing campaigns, including Search, Affiliate Marketing, Video, Retargeting, and Display Networks
4). Work with SCM teams to ensure alignment in assortment planning and markdown strategy, while maintaining a wide breadth of available products
5)· Understand core metrics traffic and conversion analysis. Monitor results and Improve conversion.
6)· Online channel focus to optimize inventory turnover in warehouse and stores
7)· Track and share E-commerce and retail trends as well as competitive landscape information.
8)· Develop Online Merchandisers, E-commerce Marketing, etc.
9)· Monitor competitor marketing efforts and industry trends to take appropriate preemptive and responsive action; staying informed of industry developments relating to E-commerce
10)· Project management of any new products or enhancements to online environment (i.e., affiliate programs, personalization, native mobile applications, search engine marketing and optimization)
11)· Experiments with natural and paid search methodologies; test and recommend optimal search engine optimization strategies for website
12)· Manages vendor & dealer relationships
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