Channel Marketing Manager (Senior Level) – Markham, Ontario

Job TitleChannel Marketing Manager (Senior Level) – Markham, Ontario

Job Description

Channel Marketing Manager (Senior Level) – Markham, Ontario


  • Formulates, as the channel marketing competence owner, the future strategic directions on all B2B and B2C channels
  • Determines the relevance of the channel for Philips, assessing the value of new developments and identifying new opportunities for Philips.
  • Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities
  • Supports channel offer optimization
  • Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable
  • Leads partner-related launch efforts for products, services and platforms.
  • Manages revenues and IGM targets within the assigned Channel
  • Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
  • Designs Channel activities and programs focused on Channel market needs
  • Defines operating principles and rules of engagement with customers


  • Market Share %
  • Channel customer portfolio health
  • Funnel Health
  • IGM %
  • CSG %
  • Customer NPS
  • Brand preference

Required Competencies:

  • Market & Customer Requirements
  • Channel Strategy & Planning
  • Design and Execute Marketing Activation in the Channel
  • Channel Analytics Oriented
  • Stakeholder Management
  • Commercial Savviness
  • Solution oriented Problem Solving
  • Team Skills & Influencing


  • Bachelors or Master's degree in tech Science, Business Administrations in marketing/sales or a related discipline with > 10+ years of related experience.
  • 8 + years of responsible role in any combination of technology marketing, channel marketing, or channel sales roles in B2B domains
  • 5+ years in market/customer facing operations involving different go-to-market models
  • 5+ years in managing design and production of channel-specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment.
  • 5+ years of direct people management experience and building high performance team
  • Net promoter score NPS experience.
  • Channel Program Experience
  • Analytics Experience

Your team:

You will be reporting to our Canadian Marketing Leader and you will have 6 direct reports.


Advance your career in an environment that supports work-life balance, well-being and continuous learning. Making an impact through meaningful innovation starts here. Apply today!

Visit our careers website to learn more about Philips Lighting or introduce yourself on our Talent Community.

Philips Lighting Canada Ltd. is an equal opportunity employer and is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Fraud Alert

We have been made aware of fraudulent job offers, misrepresenting Philips in the market place. Philips does not send a cheque when making a job offer and does not charge a fee for any phase of the job application process. If you receive a cheque or are requested to pay a fee in order to process a job application or conduct a background check, these are not authorized Philips communications. Also, be advised that Philips employees only conduct email communications via "" email accounts, communication from other email accounts like are not official Philips communications. Always exercise caution when personal information is being requested of you. To report a scam, please visit the Government of Canada's Canadian Anti-Fraud Centre website at

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