Channel Marketeer

Job TitleChannel Marketeer

Job Description

About the company

Philips – the world leader in Lighting – is shaping the future with exciting new lighting applications and technologies. We are driving the global move from traditional to energy efficient lighting solutions and we are playing a part in climate control by creating lighting control solutions that will help reduce energy consumption around the world. Our mission is to improve people's lives through innovations that matter.

Your challenge

As a part of the Marketing team, your role will work collaboratively with the team to define the Go-to-Market strategy for identified focused channels and roll out suitable marketing communications support toolkits to enable sales conversion.

Your Responsibilities


  • Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities, including marcom toolkits
  • Supports channel offer optimization
  • Collaborates with Marketing Head, Product Marketing and Key Account Managers/Sales Channel Heads to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
  • Leads partner-related launch efforts/events for products, services and platforms.


  • Performance pegged to revenues and IGM targets within the assigned Channel
  • Develops metrics, forecasts, analyzes, and reports monthly on organizational A&P spend, channel marketing spend and return on investments. Adjust plans & objectives when appropriate.


  • Designs Channel activities and marcom programs focused on business and market needs
  • Defines operating principles and rules of engagement with customers to ensure compliance with guidelines and budget allocations

Your team

At Philips Lighting, we encourage a culture of collaboration where we can achieve great things by teaming up with a diverse set of global colleagues. You will be working very closely with a supporting leader and a collaborative team, and partner with in country sales team and global Business Group.

Our offer

At Philips, you can accelerate your personal growth by being part of entrepreneurial teams, building a career designed for you and integrating work-life balance throughout your career with us. Our regional and global presence gives you an opportunity to navigate your career in any direction - be it part of another business, regional or country. You can build an international marketing career in a dynamic, fast-paced environment, where you can also make an impact on a rapidly developing business.

We are looking for

  • 5+ years hands-on experience in Consumer marketing, channel marketing experience is required.
  • 5+ years in market/customer facing operations involving different go-to-market models.
  • 3+ years in marcom execution.
  • Strong in managing design and production of channel-specific marketing support materials with ability to maintain creativity and professionalism in a fast-paced, rapidly changing environment.
  • Demonstrated understanding of business operations, marketing principles and management skills and techniques.
  • Education: Bachelor degree in Business Management / Marketing or related studies.
  • Excellent communication and presentation skills.
  • Ability to lead and influence.
  • Experience in managing more than one country's scope is greatly appreciated.


Meet Some of Philips Lighting's Employees

Cor v.

Sales Manager Public & Sports

Cor leads his team through the commercial landscape. He oversees product development, identifies new market opportunities, and determines optimal consumer potentials for the company.

Mellissa v.

Marcom Specialist Digital

Mellissa is focused on B2C digital touch points. She works in the Business-to-Shopper Team, where she oversees the digital content, processing and tailoring it for online retailer channels.

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