B2B Channel Marketing Manager

Job TitleB2B Channel Marketing Manager

Job Description

  • Define and execute the go-to-market strategy for specific Channel in cooperation with sales & marketing (product & marcom)
  • Responsible for marketing activity plan and budget in assigned channel
  • Implement the commercial policy in the ANZ market
  • Manage revenues and margin targets within the assigned channel
  • Drive consistent channel strategy including channel segmentation and in store/shopper marketing activities
  • Collaborate with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable
  • Lead partner-related launch efforts for products, services and platforms
  • Develop metrics, forecasts, analyses, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate
  • Design Channel activities and programs focused on Channel market needs
  • Define operating principles and rules of engagement with customers

 

Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.

Designs Channel activities and programs focused on Channel market needs

  • Defines operating principles and rules of engagement with customers

Drives cross functional collaboration, strategic focus and organization agility.

  • Influences a winning spirit, embedding our culture in the channel sales teams.

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