Sr. Marketing Communications Manager (Cardiology Segment & Connected Care Health Informatics Coordinator

Job Title

Sr. Marketing Communications Manager (Cardiology Segment & Connected Care Health Informatics Coordinator

Job Description

In this role, you have the opportunity to
Sr. Marketing Communications Manager to develop marketing communications plans and execute integrated campaigns that meet business and marketing objectives. Working closely with the Cardiology Lead, BCD lead, marketing stakeholders in the BG's and markets, as well as field marketing, product managers in business and solutions teams, brand communications, digital and MarCom colleagues in the markets and other BG's. Responsible for all aspects of marketing communications and act as the "integrated communications hub" to gain alignment with other relevant communications disciplines (PR, digital, events, etc.)

You are responsible for
Translate marketing strategies and objectives into a yearly integrated communications plan, specifying required MarCom strategies, deliverables and projects.
Develop specific plans for solutions as:

  • Cath lab Managed Services
  • Office Based Labs
  • Hearth Safe City
Bring the positioning to life with integrated campaigns along the customer decision journey (as defined in partnership with marketing). This includes: strategy, planning, messaging development, managing creative and content development, and enabling execution (activation)
Provide value and efficiencies for markets through centrally-developed content and campaigns for both new product introductions and/or as part of the solution propositions as well as sustaining programs as aligned/prioritized with businesses
Overall ownership and management of campaigns, inclusive of the following communications disciplines:
  • Online (web, social, etc.), within Philips guidelines, in collaboration with digital marketing team to maximize the contribution of this channel
  • Public relations - collaborating with the Comms BP's to create additional opportunities to communicate with customers via professional press, sponsorships and speaking opportunities. Includes product & services, key themes and campaigns
  • Events - message development and content creation for as well as promotion of events through relevant channels
  • Campaign execution and content adoption in collaboration with markets
Agency management:
  • Support selection of the required agents and suppliers, negotiates prices (with global purchasing support as needed) and is responsible for an optimal briefing and clear guidance. Defines the MarCom strategy and guidelines for campaigns and projects, within the briefing
  • Manages relationships with global advertising and media agency networks to unlock full potential, e.g. resourcing, ways of working and capabilities.
Guard the brand, in close corporation with marketing, MarCom and BCD colleagues in BGs and markets
Measurement:
  • Understand and act on the main drivers for campaign effectiveness and ROI. Includes setting clear campaign KPIs and targets, tracking, optimization and post-campaign reporting.
  • Contributes to measuring and reporting on overall Marketing ROI effort.
Continuous improvement:
  • Drive and share learnings across Business and markets and replicate best practices.
  • When appropriate, amplify successful local programs, globalizing wherever there is opportunity
Budget: Defines and manages assigned budget and ensures it is used in the most optimal way to meet objectives
Leadership
  • Leads project teams to drive MarCom deliverables meeting time, quality and budget requirements; measures results and optimizes as needed to ensure outputs meet marketing objectives.
Project Management:
  • Together with the BCD lead, coordinates the report and prioritization of the CC&HI cluster activities in a monthly update to markets and businesses

You are a part of:
Connected Care & Health Informatics Business Group

To succeed in this role, you should have the following skills and experience
EXPERIENCE, EDUCATION
  • Minimum of 7 years' experience within the field of Communications. Cardiology or Healthcare marketing experience preferred.
  • University degree in marketing communications, related field or comparable experience.
  • People leadership experience.
  • Experience effectively interacting with senior marketing leaders and global counterparts on matters concerning strategy
SKILLS
  • Ability to develop communications strategy and execute that strategy in the form of measurable, integrated promotional activities.
  • Confidence and effectiveness in dealing with senior leaders on matters of strategy and communications
  • Ability to foster collaboration with stakeholders of varying levels
  • Strong negotiation and presentation skills.
  • Excellent writing skills and ability to be hands on in guiding, developing and editing compelling messaging to specific audiences and segments.
  • Understanding of how to create and manage campaigns inclusive of both offline and online channels
  • Ability to work with little supervision and make decisions independently based on thorough understanding and analysis of business objectives. Level 70 working more independently
  • Demonstrated competence in managing budgets.
  • Experience developing and driving adoption of effective communications processes.
  • Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging.
  • Adept at juggling multiple priorities simultaneously.
  • Experienced in coordinating and implementing international campaigns in cooperation with market organizations
  • Ability to identify, synthesize and prioritize key issues facing the marketing communications teams and resolve roadblocks

In return, we offer you
Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we're used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.

Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

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Contact

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