Head of Product Marketing: (Pleasanton, CA or Remote West Coast Location)

Job Title

Head of Product Marketing: (Pleasanton, CA or Remote West Coast Location)

Job Description

In this role, you have the opportunity Lead the global downstream and upstream marketing activities as well as strategic initiatives for a new startup business, within Philips, called Philips Neuro. The Head of Product Marketing is accountable for defining, launching and building profitable product solution platforms that transform how neurology is in clinical care. You will need to create impact to sales, market adoption for innovative solutions, and other strategic metrics. This is a global role and will require globally minded leader who will drive impacts to our target markets including US, China, Europe, Japan and India.
You are responsible for

  • Builds and leads product management function for Philips Neuro from cradle to grave including customer segmentation, product solution ideation, value proposition development, business case, product roadmap, product management of existing portfolio, and EOS
  • Identify key clinical, operational, and financial needs of customers in the global market
  • Segmentation of customer including needs based, value based, and demographics based
  • Translate market knowledge and market intelligence into robust business cases to identify business opportunities and risks
  • Translate market knowledge and market intelligence into product and knowledge roadmaps to drive customer satisfaction, revenue growth, and portfolio image
  • Develop and maintain five-year strategic vision for product roadmap (for internal partners and customers)
  • Understand needs of key target markets and GEOs to ensure product value proposition addresses key markets, ensure appropriate positioning across key markets to optimize product potential
  • Drive overall execution of development and launch of products/solutions in all markets as part of a cross functional business team including BG/BIU Management, Sales, Field Marketing, Operations and Finance
  • Driving the strategic down-stream marketing, and thought leadership for building KOLs, driving compelling messaging to transform neurology
  • Create, implement, and lead key initiatives for strategic marketing for US and OUS (international markets), identify new areas of opportunities, steward and optimize existing programs
  • Working closely with the sales organization, handle the marketing team to align on strategy and lead execution for product launches, region by region product positioning, identifying KOLs, pricing and Marcom.
  • Build out global downstream marketing teams to understand local market dynamics, solution requirements, launch key marketing tactics, build KOL relationship globally to evangelize and promote the Philips Neuro solutions
  • Build high value KOL relationships and consortium across target geographies
  • Develop list of target customer segments, key initiatives and how we drive impact for each segments
  • Lead a team of 6 people globally
You are a part of The Emerging Business group, which acts as a new business incubator inside of the larger Philips HealthTech umbrella. We have a dedicated focus on driving business growth and innovation from scientific research to clinical solutions. The group has cross-functional team of research, development, product management, commercial sales, field, customer service, quality and regulatory that will deliver new products into both existing and new markets, and will transform the way neurology is today.
The Head of Product Marketing will work closely with US and International Sales Leaders to generate plans, drive alignment and steward execution to ensure optimal ROI. This high visibility role requires sales, marketing acumen, and the ability to build winning execution plans.[BK1]
Philips Neuro is focusing on delivering diagnoses that are more precise and better therapy guidance in patients suffering from some of the most challenging and impactful neurologic disorders including Epilepsy, Stroke, TBI, etc. Our business unit is part of the Emerging Business group, which acts as a new business incubator inside of the larger Philips HealthTech umbrella. We have an unrelenting focus on driving business growth and innovation from scientific research to clinical solutions.

To succeed in this role, you should have the following skills and experience
  • Bachelor's degree and/or equivalent work experience.
  • Master's Degree in Business Administration or related field.
  • Minimum of 8 years in medical device product management/product development
  • Minimum of 5 years in downstream marketing within the medical device or neuro space.
  • Expertise in customer segmentation and knowledge of healthcare systems. Understands the dynamics of medical device product mgmt. and the dynamics of "installed base" market
  • Familiarity with the technologies in neurology market space, and with the emerging technologies that could disrupt in the future.
  • Boldness to create/shape markets whenever possible, exploiting Philips technologies, market positions and brand.
  • Ability to synthesize market and customer feedback and existing and new products into solutions; comfortable with making tradeoffs, decisively.
  • Proven ability to influence and deliver through others and in a complex, global, matrix organization.
  • Knowledge of product lifecycle management within the healthcare or other regulated industries.
  • Demonstrated track record of innovative product launch, driving significant # of leads, and customer enthusiasm of products
  • Track record of exceeded goals and targets planned
  • Ability to establish credibility and rapport with senior executives and technical and non-technical team members alike.
  • Superior business acumen and GM mindset
  • Med Device product launch experience (clinical experience a nice to have)
  • Fluent in hardware and software product development, including quality and reliability techniques
  • Global mindset with knowledge of key target markets
  • Ability to lead and motivate high performing teams.
  • Outstanding organizational, communication, interpersonal, relationship building skills conducive to collaboration; able to work well in a cross-functional, matrix management environment.
  • Position can be located in Pleasanton, CA or Home Based (must live on west coast)
In return, we offer you An opportunity to work with Philips Neuro, an emerging business unit that is focusing on "Better Science, Better Care". This group will drive the thought leadership for integration of AI and Neuroscience to develop new ways to measure/monitor and treat. It brings world-class technologies in High Density EEG, and multimodal analysis with Medical Imaging modalities (i.e., MRI/CT) and delivers solutions that will have a direct impact on patient care. You will be part of a nimble team of highly skilled professionals, who value a great work-life balance
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

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