Head of Digital Marketing

Job TitleHead of Digital Marketing

Job DescriptionYour challenge

If you are an experienced Digital marketer, consider becoming our new Head for Digital Marketing in Domestic Appliances, Philips’ fastest growing business group. Think new initiatives, innovate and drive the execution of our Digital Marketing activities globally, helping Domestic Appliances grow its presence across digital channels. But it’s not only about Communications; you will also partner up with our Product Marketing and Innovation & Development teams in the Business Categories to drive embed Digital in our new generation of products.

Your responsibilities

As the Head of Digital Marketing for Domestic Appliances (‘DA’) you lead the efforts of the business group (BG) on all Digital channels. Your main responsibilities gravitate around these areas:

  • Set the global Digital Strategy for BG DA. Understand global trends and define the key strategic choices (priority markets, organizational structure, resourcing) to equip the business group to stay abreast and jump ahead of these trends, innovating in the online landscape
  • Drive Online Sales and e-retail market share through above average industry conversion; enable this through defining superior content / structure / messaging on our philips.com category pages and on content syndicated to e-retailers.
  • Together with the Business Categories, drive digital proposition pipelines that will create financial and brand value for Philips as an innovation company centered around consumers; together with the Global Marketing Team, design and implement communications’ eco-systems (such as apps) that will create a long-term “value-exchange” relationships
  • Together with the Campaign Team, drive Social and Digital Communications, creating effective brand communications to reach consumers in new digital channels and platforms.

Your team

You will be part of the fastest growing business group of Philips Consumer Lifestyle: Domestic Appliances. You will lead a team of digital marketers and interact with various layers of the organization, from IT to the Product Innovation teams and from the Business Group Management Team to the leading marketing figures in the commercial organizations. You will work through a global network of experts at both headquarter as well as at market level.

Our offer

We welcome you to a challenging, innovative environment with great opportunities for you to explore.

Our benefits are very competitive and designed around your preferences:

  • Competitive package
  • 25 Holidays per calendar year
  • A variable bonus based on both Philips results and personal performance
  • A company car or kilometer allowance
  • Solid company pension scheme and attractive collective health insurance package
  • Long-term incentives grant and opportunity to buy Philips shares and products with discount
  • Healthy work-life balance

We are looking for

For this role we need an experienced professional, capable of thinking Digital Marketing in strategic terms. Specifically we are looking for:

  • MA Degree is necessary. MBA from a top-tier school is highly regarded and would provide a solid advantage
  • Approximately 15 years of experience with growing responsibilities in Marketing roles, of which 10 recent years focusing on Digital
  • Relevant background within consumer-driven companies with global reach. Multi-country experience is crucial
  • Solid experience in complex matrix organizations, paired with the necessary stakeholder management capabilities
  • Clear leadership skills; someone who can lead change by inspiring others and driving motivation and enthusiasm and inspires the team
  • High-level strategic thinking capabilities; you carry a vision on Digital
  • Strategic thinking and hands on mentality (no nonsense)
  • Strong communication skills: experienced on C-level & all levels, aligning, presenting, engaging, bringing about innovation
  • Business fluency in English (written & verbal)

Recruitment process

If you’re interested in this opportunity to join us, please upload your resume and motivation letter through the Philips career site, vacancy number 194057.

After a pre-selection based on your CV and a phone interview, you will be invited for 4 face-to-face interviews at our office in Amsterdam (or via Skype if you’re outside of the Netherlands).


In case of difficulties with your job application please send an email to [email protected]

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