Aging Care Marketing Communications & PR Manager (Framingham or Cambridge, Ma.)

Job Title

Aging Care Marketing Communications & PR Manager (Framingham or Cambridge, Ma.)

Job Description

In this role, you have the opportunity to
This position, reporting into the Head of Marketing Communications, develops and activates the marketing communication strategy to reposition Philips Aging & Caregiving at point of life transitions, building messaging around existing and new solutions targeting specific healthcare segments. The position is also responsible for the PR strategy and execution across the business and has a dotted line to the Segment Marketing Manager.

You are responsible for
Aging Care Marcom Strategy
• Translates the marketing strategies & objectives into a yearly marcom plan, specifying required marcom strategies, deliverables and projects.
• Builds messaging that bring new propositions within Aging & Caregiving to life to the target healthcare segments with integrated targeted campaigns, including but not limited to:
-Strategy & planning, campaign and creative development-Content creation and supporting activation •Develops content for campaigns, events and print activation. •Leads project teams to drive marcom deliverables and quality •Selects, creates content and executes across marketing channels. •Responsible for agency management, price negotiation, briefing and approval management (incl. adherence to brand guidelines)
PR Strategy & execution
•Translates business objectives into a yearly, actionable PR plan. • Manages PR agency and ensures execution against the yearly plan•
Measurement & Continuous improvement
• Controls and reports on MarCom budget to maximize impact
• Understands and acts on the main drivers for campaign and sales effectiveness and sets clear KPIs and tracking.

You are a part of:
Home Monitoring - Life Line

To succeed in this role, you should have the following skills and experience
Bachelor's Degree
•Minimum of 5 years of experience in healthcare marketing communications• Experience in developing communications targeting healthcare professionals, IDN's, hospitals and home care agencies.• A track record of successful campaign planning and execution, as well as agency management. •Significant hands-on experience with messaging development, email marketing, campaign development and asset creation. •Strong ability to lead, manage and influence across stakeholders to drive outcomes, alignment and on-time deliverables. • Collaborator with a strategic mindset and a strong drive, who cooperates across the business to yield results.
COMPETENCIES• Marketing channel mix• Agency management and briefing• Campaign planning, execution & tracking• Budget planning and tracking •PR strategy and execution
KPIs: •Business: MQLs, orders• Marketing: Campaign development on time and on budget, campaign effectiveness (MQLs, impressions, leads, conversions) •Brand: Brand preference among target audience

In return, we offer you
Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we're used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.

Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.


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