Vice President, Travel & Hospitality

Who We Are:

Persado is the pioneer and leader in Cognitive Content generation. Our artificial intelligence platform generates “smart content”, the precise words, phrases, emotions, and images brands use to engage customers, inspire action, and build lasting relationships. Using Persado, 200 of the world’s most revolutionary brands across multiple industries have seen a 49.5% average lift in conversions, a 68.4% improvement in click-through rates, and over $1 billion in incremental revenue.

The company is powered by brave and bright humans, comprised of mathematicians, statisticians, computational linguists, social psychologists, engineers, wordsmiths, artists, athletes, foodies, former marketers, and entrepreneurs. Founded 12/12/12, Persado is a Fortune Great Place to Work. 

CNBC named Persado to its Disruptor 50 list in 2017, joining the ranks of Airbnb, Spotify, WeWork, and Elon Musk’s SpaceX. We are a Forrester Breakout Vendor in Content Intelligence and a Gartner Cool Vendor in Data-Driven Marketing. With the latest funding round led by Goldman Sachs, Persado is embarking on its next phase of growth.

What We are Looking For:

The Persado Vice President/Practice Leader will be responsible for driving the expansion of the Persado Platform within the Travel and Hospitality industry, across an existing base of clients, and a defined list of new target accounts The framework for achieving growth will be based on:

  • Identifying and qualifying organizations that would benefit (in a transparent and material way) from the implementation of Persado solutions
  • Customizing strategy and process for scale within the Practice Leader’s area of expertise and focus
  • Building a team of “junior partners” capable of adding velocity to the scale of Persado’s business
  • Defining a clear value and financial impact for the use of Persado solutions within each of the identified organizations (current customers and new business within the travel industry)
  • Leading the commercial implementation, execution, and scale of Persado solutions within the client

The Practice Leader will function as a general manager, optimizing the investment of practice resources to achieve the three key strategic goals of winning new business, expanding existing customer relationships and driving up overall customer success as measured by the financial impact of Persado’s solutions to a client’s business, essentially delivering an unparalleled return of the clients digital marketing investment.

What We Want You To Do:

  • Assignment of resources to and pursuit of designated named accounts
  • Exceed new bookings revenue targets for the Travel and Hospitality practice
  • Leading a team of resources to deliver the most comprehensive cross-channel solution available from Persado
  • Continually developing talent based on individual development plans
  • Building a succession plan for POD leadership and POD expansion

The VP/Practice Leader will be responsible for the day to day management of customer relationships including but not limited to:

  • Own existing enterprise customers and ensure their successful use of Persado Solutions
  • Act as “CEO of defined accounts” by directing the development of detailed account plans with command of all elements (authorizers/influencers across lines of business, client strategy, opportunities, defined customer success), and owning the execution of the plan
  • Coach and guide a team of Senior Directors, Directors, and Account Managers
  • Indirectly manage a virtual team of delivery personnel, data scientists, center of excellence leaders and other roles contributing to the success of the customer
  • Deliver the target financial performance from the accounts (growth in bookings and revenue)
  • Achieve high customer satisfaction (referenceability, advocacy, Net Promoter, etc.)
  • Build and maintain key customer relationships, and develop and implement strategies for expanding Persado’s customer base
  • Escalate client and service related issues to senior management
  • Anticipate, communicate, and facilitate new client needs and/or product enhancements that will help both the client and Persado improve
  • Solve for rational, political, and emotional elements in every client decision
  • Be an evangelist for Cognitive Content and Persado value to the market

What We Want To See:

  • The candidates would be expected to have at least 5 years of senior (Director or above) line management experience leading teams of 20+ individuals
  • Deep subject matter expertise in the Travel and Hospitality verticals
  • 2+ years of experience directly managing digital marketing or CRM in the Travel and Hospitality space
  • Experience driving financial performance at a P&L level as proven across multiple years managing a $10mm + line of business
  • Experience managing enterprise sales cycles and customer relationships across one or more of the Persado vertical markets
  • Direct experience working in a consulting company and/or an enterprise class SaaS organization
  • The candidate ideally has a very analytical approach to problem solving and enjoys using data analysis and insights to make compelling arguments

Summary

If executed correctly, the core functions of Sales and Customer Success will deliver a best in class customer experience to Persado clients. The organization’s relentless commitment to creating value for our clients will result in:

  1. A clear understanding within the Persado client base of the true uniqueness of the Persado platform, creating advocacy, and stickiness
  2. A clear understanding within the Persado client base of the highly scale-able ROI the platform delivers, providing momentum for increased platform investment and scale
  3. Deeper integrations with client systems and processes, providing a barrier to entry to competitors and a higher sense of platform ownership within the client base, increasing retention rates while maintaining margins

 

 


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