Marketing Manager, EU

    • London, United Kingdom
    • Paris, France
    • Milan, Italy
    • Munich, Germany
    + 3 more

Who We Are:

Persado is reinventing marketing creative by applying mathematical certainty to the words we use in marketing communications. Words are the foundational DNA of marketing. By unlocking the power of words with Artificial Intelligence, companies win every digital marketing moment, experiencing dramatic new brand engagement and revenue performance across every channel. In an era where marketing budgets have hit the wall and digital marketing creative is underperforming, Persado is empowering companies to break out of this “confidence crisis” by shifting digital creative from subjective “guesswork” to science. The Persado Message Machine keeps companies from falling behind by using mathematical certainty to inform their brands and instill confidence that they are making every word count across each customer journey, and every channel.

Forward-thinking CMOs and marketing executives rely on Persado to continuously outperform by using words as a new source of value and differentiation, driving up to a 30X ROI across all of digital marketing and multiplying the impact of existing investments.

What We Are Looking For:

The EU Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team in the EU, with an emphasis on France and Germany. This person will act as a liaison between marketing and inside, partner and field sales teams as well as central demand functions such as corporate marketing and global events. The EU marketing manager helps develop marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. Finally, the EU marketing manager will also help manage EU vendor contracts and relationships and supervise marketing assistants/ coordinators where relevant. This position will be based either in Milan, Italy, Paris, France or London England and report to the VP of Marketing.

What We Want You To Do: 

  • Develop and deliver the EU marketing strategy to meet agreed pipeline targets and deliver on direct and partner growth expectations
  • Define and execute programs to creatively demonstrate Persado’s value to prospects, customers and partners
  • Work with field marketing to identify and successfully execute key prospect, customer and partner events to support key pipeline and customer renewal & advocacy goals
  • Drive and support all Persado EU communications and events
  • Incorporate Account-Based Marketing (ABM) activities to key accounts
  • Support the EU partner organization through the execution of partner marketing activities incorporating communications, partner programs, events, and demand campaigns
  • Develop and implement pipeline acceleration programs jointly with sales
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post- event strategy to increase engagement and response rates
  • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
  • Forecast, measure, analyze and report on the impact of programs
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers when relevant
  • Develop and implement a target account strategy to support account-based selling
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

What We Want To See:

  • 4 or more years of field or regional marketing leadership experience in the EU
  • Experience in conceiving of and executing on programs designed to engage CMO and marketing executives is a must
  • Extensive experience in localizing US-centric marketing programs/materials/formats effectively to key European markets
  • Proven experience working with sales teams and supporting programs to drive awareness, demand, and bookings
  • Ability to demonstrate a track record of success in all key areas of responsibility
  • Ability to consistently produce results on time and within budget
  • Ability to align tactical plans with strategies
  • Inbound marketing strategy/execution experience
  • Ability to understand decision impact on other areas of the business
  • Marketing automation experience (Marketo/Pardot)
  • Salesforce automation experience (
  • Fluency in French and German is a must

Who You Are:

  • Can learn quickly and communicate effectively in a fast-paced environment
  • Possess very organized and structured thinking for planning and project management
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Leadership and initiative to drive business objectives
  • Strong oral/written communications skills

What We Offer:

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

Classification: Public

Persado takes marketing to the next level with algorithms that craft language for businesses around the world. The platform generates copy that drives consumer action without traditional copywriting.

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