Director, New Business - Strategic Group

Who We Are:

Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals and emotions that will maximize engagement, to build stories that seamlessly reflect each brand’s unique voice, each campaign’s unique context, and each audience’s unique interests. 

Imagine having a copywriter and data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado enables brands to increase acquisition and retention while building long term customer relationships through authentic communication. 

What We Are Looking For:

Persado’s Strategic Group partners with senior level executives in select verticals to transform their marketing strategy and grow their revenue by engaging prospective customers across channels and programs.

As the Director, New Business Development, you will be responsible for developing new partnerships from prospecting to deal making, identifying new clients, building new relationships, understanding clients’ goals and meaningful metrics, defining clear client value and financial impact, developing significant partnership scope, leading commercial execution and driving significant results to grow their business. 

What We Want You To Do:

You will focus on a set of named accounts within several different verticals.

You will develop deep consultative partnerships with new clients to help them achieve business goals/objectives and establish Persado as integral strategic partner in getting it done:

  • Own accounts within the Strategic Group and define contact strategy/account plans
  • Work with BDRs, Senior Management, Industry contacts, Network to identify key stakeholders
  • Identify client needs to develop programs, customized cross-channel solutions and business plans
  • Negotiate partnership commercials with business, procurement, legal and ensure timely execution
  • Build long-term strategic partnerships focused on driving significant value and return on investment for our clients
  • Exceed quarterly/annual targets and build successful transition plans into the customer success organization
  • Up to 25% travel is required

What We Want To See:

  • BA/BS degree in Business, Marketing, Economics, Mathematics or equivalent practical experience
  • 5+ years of new business development/digital marketing experience in a consultative sales environment
  • Track record exceeding strategic, quantifiable goals and targets
  • Experience building and developing relationships at senior levels in matrixed organizations

Preferred Qualifications

  • MBA or advanced degree 
  • Excellent commercial understanding and/or consulting/sales experience
  • Expertise in digital marketing leading consumer campaigns in direct/online/paid media channels
  • A deep understanding of complex customer industries, their needs, critical metrics and challenges
  • 2+ years of experience in Internet/Financial Services/Telco/Insurance industries

Who You Are:

  • Professional, enthusiastic, and highly dedicated
  • Flourishes with finding solutions to problems
  • Collaborative teammate with the ability to shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Prefers working in a dynamic, creative environment, whose passion is evident in their work

What We Offer:

By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Relevant equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Back to top