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Perpay

Lifecycle Marketing Manager

Philadelphia, PA
We believe everyone should have access to a better financial future. Our team builds simple, transparent and inclusive products that transform borrowing behavior and improve financial outcomes. With our easy to use, all-in-one platform, we empower our 7 million members to achieve their goals, one paycheck at a time. Backed by First Round Capital and JP Morgan.

Our office inspires our talented team members to build life-changing products for our customers and have fun while doing it. We created a home away from home by designing a kitchen, living room, bar, and office space all-in-one.
Perpay is located in Center City, Philadelphia in a new, open floor plan, river-front office. A coffee bar sits at the heart of the office with espresso, drip coffee, cold brew and tea options. The rest of the office has comfortable, open seating including: sitting desks, standing desks, couches, lounge chairs, and kitchen booths & tables. We provide catered lunches and weekly groceries so team members can make breakfast or lunch, or just snack -we don’t judge. Join us as we transform the credit landscape!

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How far we have come and where we are going:
2017: Launched Perpay’s buy now, pay later marketplace of 1,000+ top brands
2020: Launched Perpay+, allowing members to build credit by shopping with an average credit score increase of 35+ points
2022: Building our next product, establishing Perpay as a household name for consumer finance

About the Role:

As a Lifecycle Marketing Manager, you will oversee all efforts to drive user engagement and retention throughout the customer lifecycle. This is an exciting opportunity as it offers the best of both worlds: You will inherit an existing marketing infrastructure and program that is well established, while also being tasked with building out communications for our newest product, the Perpay Credit Card. You will work cross-functionally with Product, Brand, Data Engineering, and Analytics teams to provide leverage and reach ambitious growth targets.

If you are a passionate marketing leader who’s keen on project management, customer strategy, and analytics, apply below!

Responsibilities:

  • Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
  • Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
  • Understand our customer lifecycle deeply and identify opportunities for growth and optimization
  • Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
  • Investigate and test new channels to communicate with our existing customers
  • Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
  • Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
  • Be an expert on competitive products, trends, and technologies and share insights across team

What You'll Bring:

  • 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
  • Multiple years managing direct reports within a lifecycle, CRM, or growth  marketing function
  • Stays up to date with growth marketing trends, tactics, and frameworks
  • Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc. 
  • Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
  • Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
  • Experience with A/B testing

  • Hey, we know not everybody checks all the boxes, so if you’re interested, please apply because you could be just what we’re looking for!




What We’ll Bring:
Competitive salary + company equity
401k with company match
Medical / Dental / Vision insurance
Pre-tax Public Transportation benefit
Relocation assistance
Student loan company match
Gym subsidy with City Fitness
Cell phone plan
Paid parental leave
Unlimited PTO
Optional remote work days
Opportunity to gain experience at one of the fastest-growing financial startups in the country in both e-commerce & fintech working cross functionally.


This is not a remote opportunity (#LI-Onsite)

Perpay is proud to be an equal opportunity employer. We value diversity and are committed to inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, sex (including pregnancy), marital status, political affiliation, age, veteran status, disability status or other non-merit factor. Please contact us at careers@perpay.com to request accommodation.

Client-provided location(s): Philadelphia, PA, USA
Job ID: b59d1c74-7d01-480f-9e09-100d9abfb365
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Fitness Subsidies
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • Some Meals Provided
    • Holiday Events
  • Vacation and Time Off

    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Relocation Assistance
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Work Visa Sponsorship
    • Lunch and Learns
    • Shadowing Opportunities

This job is no longer available.

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