ROLE DESCRIPTION

Based in New York City, the Creative Content Director will be in charge to:

• Develop superior creative content for the Drive Market as well as "lookalike" markets

• Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
• Ensure global brand consistency and adhere to high brand standards & guidelines

• Be the BrandCo representative in the Drive Market and steward of the brand during all phases of the creative development process; Illuminate the Brand Timeless Story; convey Brand Co strategies, ensure adherence to brand guidelines
• Gather requirements from Market Activation Managers (within BrandCo) and local marketers (within Markets) regarding creative content needs and local consumer insights
• Partner with Drive Market Brand Management to lead the IAT (inter agency team) big idea process and co-create communication briefs that will both build brand strength and deliver brand growth objectives of the Drive Market
• Lead the development of creative assets based on global brand strategy and co-created communication briefs. Those assets can include: Local ATL Campaign (all media), Key digital assets, Strategic Limited editions and related assets
• Consult and provide feedback on Drive Market led creative asset development.
• Share creative brief guidelines with local marketing teams in receive markets for other creative assets (e.g.: BTL, L3F)
• Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc.
• Liaise back with Brand Teams in BrandCo HQ to ensure developments are on-brand and on-strategy
• Share content created with Market Activation Managers for broadcast to other receive markets
• Co-develop with Head of Digital of BrandCo the types of content creation required for each brand

• Degree: Bachelor's Degree in marketing / Communications
• Professional experience: Transversal Experience: Business & Creative / Mkt & Creative
• Strong experience in developing global and/or local creative campaigns
• Successful creative execution track record preferably lifestyle or luxury brands
• Strong experience in leading creative development with multiple stakeholders, including agencies
• Experience working in the drive market culture, with strong understanding of wine & spirits category
• Local language fluent proficiency
• Global experience (a plus)

• Creativity (Leading edge)
• Insights into Action (Leading edge)
• Digital Acumen (Leading edge)
• Project Management (Mastery)
• Influencing & Partnering (Mastery)
• Brand portfolio & strategy (Mastery)
• Communication Skills (Mastery)
• Consumer centric content (Mastery)

• Courage (in the Bold & Agile attribute)
• Nimble learning (in the Bold and Agile attribute)
• Customer Focus (in the Consumer centric attribute)
• Cultivates Innovation (in the Consumer centric attribute)
• Tech Savvy (in the Consumer centric attribute)
• Drives results (in the Deliver through collaboration attribute)
• Collaborates (in the Deliver through collaboration attribute)
• Plans and aligns (in the Deliver through collaboration attribute)
• Instills trust (in the Open & Authentic attribute)