Brand Director

Job Title: Brand Director, Absolut Vodka

Reports To: Vice President, Marketing

Location: New York, NY

Position Summary:

A high-profile, strategic Brand Management role within one of Pernod Ricard's top priority brands, the Brand Director for Absolut will be responsible for leading strategic and tactical brand development/implementation against the Absolut portfolio. As Brand Director, the individual in this role would act as the day-to-day owner-operator of the Absolut brand in the US.

This exciting role requires a dynamic and experienced Brand Director who has a strong marketing, analytical and new product/innovation background and can balance thinking strategically with the key execution priorities on the business. The Director will lead a team of 4 brand managers across levels. He/she must have the ability to develop and coach and develop junior staff.

• Strategic Planning: Own and deliver the annual operating plan. Lead the development of breakthrough consumer and customer programs, which will include an arsenal of assets and trade facing programs.
• Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset.
• Agile: Results-orientation and ability to operate with agility to run with test and learn approach.
• Innovation: Lead innovation development in conjunction with brand company.
• Collaboration & Integration: Lead a cross functional and agency working team, which includes but is not limited to the global brand companies, agencies, field marketing, sales, consumer insights, consumer engagement and other business departments fostering and building a strong multi-functional team. Collaboration, alignment, and influence with multiple stakeholders is a key to success.
• Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.
• Training and People Development: Leverage the capabilities of a larger team (immediate brand team, cross functional teams, and agencies)

• Education: Minimum of Bachelor's degree - preferably in Business Administration with a concentration in Marketing; Master's in business or marketing preferred. Proficiency in MS-Office.
• Experience / Background: Between 10-12 years business/marketing exp, with 8+ years of brand management experience preferably with consumer goods company working on culturally iconic brands. Must have managed a team. A familiarity and an appreciation for the commercial aspects of the business is required. Beverage Alcohol industry experience a plus.
• Required Skills/Competencies: Solid experience in strategy/brand development, including brand positioning and brand building activities. Strong leadership/management skills. Strong financial / business acumen. Excellent verbal and written communication skills, as well as outstanding aptitude for time management. Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multitask are requirements. People skills are a must.