Assistant Manager, Visitor Center

    • Napa, CA

Position Summary: The Assistant Manager, Hospitality & Sales will oversee the daily operations and consumer experience of the Mumm Visitor Center; as well as the management of supervisors and their respective hospitality teams.

Major Responsibilities / Accountabilities:

Visitor Center Management:

. In conjunction with the Manager, lead and direct the activities of the Visitor Center team to achieve Hospitality/Direct Business priorities: brand experience, consumer acquisition, club conversion, profit generation, and customer satisfaction.

. Manage daily business functions, including efficient scheduling, opening and closing procedures for each business day.

. Manage the supervisors and ensure they are accountable on delivering on their collective and individual responsibilities.

. Track and evaluate staffing needs, labor hours and efficiencies as it pertains to scheduling for the Visitor Center.

. Respond to customer requests, suggestions, or complaints.

. Oversee all experiences, ensuring we are delivering the highest level of service and experiences for the VC tasting room, Oak Terrace, and Vineyard Green, to consumers and trade visitors alike.

. Ensure VC staff are trained on the Mumm Napa brand pillars and advance their wine knowledge in order to provide consumers with a consistent, memorable and rich wine education experience.

. Evaluate Visitor Center sales performance to goal, including tracking and analysis of variance and projecting forecasts.

. Establish an atmosphere of teamwork and positive employee relations

. Contribute to the idea generation of profit generation and growth for Mumm Napa direct-to-consumer business.

Personnel Management:

. Address and appraise performance, identifying development opportunities.

. Leads team to meet or exceed sales goals based on annual budget, communicating daily sales goals and results.

. Communicate with staff, providing ongoing feedback to ensure they operate according to standards for professionalism, customer service, sales expectations and that company policies and procedures are followed

. Participate/and lead in activities that foster a cohesive and productive team environment.

. Responsible for the staffing and development of direct reports

  • Process annual evaluations
  • Develop ongoing incentive programs for direct sales team
  • Develop and participate in ongoing training


Performs other duties as assigned.

Nature & Scope: Position works under the direction of the VC Manager. Communication can include sensitive information requiring complete confidentiality and discretion in dealings and contacts. Decisions impact the group and organization as a whole.

Key Competencies:

Education: Bachelor's degree or equivalent in experience and training preferred. College-level marketing courses, wine courses or other relevant training, a plus.

Experience / Background:
  • 3-5 years Tasting Room Management experience, including inventory and people-management, required, preferably at a high-volume tasting room
  • 3-5 years of supervisory experience required

    Required Skills/Competencies:
  • Excellent sales acumen
  • Must be at least 21 years of age
  • Must be highly organized and able to multi-task
  • Basic to advanced knowledge of wine, including knowledge of viticulture and winemaking
  • Bilingual, English-any other language, a plus
  • Budgeting and sales forecasting/analysis experience preferred
  • Proficient in MS Office programs, including excel
  • Excellent written and verbal communication skills
  • Proven ability to effectively train and manage staff

  • Weekends and holidays are required.

Job Posting End Date:

Target Hire Date:

Target End Date:

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