EMEA Marketing Specialist (f/m)

We are looking for a Marketing Specialist who will be responsible for overall marketing efforts in the EMEA region for Diagnostics. The role is integral part of the development and execution of marketing plans to reach targets from product promotion to lead generation. Together with members of the sales team, business and global marketing managers, the Marketing Specialist will plan and execute regional digital marketing campaigns, coordinate event marketing activities and develop new graphic designs, promotional materials etc. The goal is to deliver effective marketing programs to generate leads and drive sales.

Digital Marketing

Social Media marketing

Email marketing

Display and Search Engine Marketing

Content Marketing

Event Marketing

Execute and coordinate field marketing events

Liaise with external vendors to organize event logistics

Track event costs against budgets

Plan and execute event related email marketing campaigns

Create CRM campaigns for field events and report event lead metrics

Leads management

Plan and execute prospect to lead nurturing

campaigns in Eloqua

Create regional campaigns in Salesforce.com

Qualify and assign leads to sales

Report on lead funnel metrics

Job Requirements :

  • Degree in Marketing and/or extensive relevant experience
  • Preferably minimum 2 years of experience in a marketing specialist role in B2B or B2C
  • Experience with Diagnostics marketing (RUO/IVD) or another relevant science field
  • Fluent in English and German
  • Solid knowledge of French would be an advantage
  • Available to travel within the EMEA-region (5%-15%)
  • Thorough understanding of traditional and digital marketing elements
  • Proficiency in marketing data analytics and tools
  • Well organized and detail oriented
  • Strong interpersonal skills and capability to work well within a team and independently
  • An ability to quickly engage with outside vendors and colleagues to build powerful and successful partnerships
  • Excellent verbal and written communication and presentation skills
  • Commercial awareness with an innovative and creative mind

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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