Sr Manager SMB & Channel Marketing

3+ months agoSingapore

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 375 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Senior Manager SMB and Channel marketing is responsible for the development and execution of acquisition and engagement marketing initiatives for our Business customer segment across the markets portfolio. The role focuses on delivering best in class, locally relevant initiatives that will grow and maximize the value of the existing Business customer base. Success will be defined by acquisition of high value customers, increased product penetration, CV & retention.

  • Develop and execute marketing campaigns for SMB segment to deliver locally relevant and delightful experiences
  • Acquisition campaigns
  • Lifecycle programs to drive engagement with our existing customer base
  • Paid media campaign launches, performance reviews and optimization
  • Website channel optimization initiatives
  • Co-marketing initiatives with our strategic channel partners
  • Leverage our existing capabilities and partner with the appropriate teams to pilot and test new enablers using a Test-Measure-Learn-Iterate framework.
  • Identify, prioritize and deliver local and regional partnership initiatives to drive growth for the portfolio.
  • Implement & optimize local multi-channel programs that positively impact key metrics across Activation, Engagement and Churn CRM lifecycle stages.
  • Review and highlight opportunities on customer metrics within the portfolio, specifically on performance of our existing Business customer segment (new activations, upgrades, churn, etc).

Key Skills/Experience

  • 8+ years B2B strategic marketing expert with merchant payments experience.
  • Demonstrated excellence in delivering full funnel integrated marketing campaigns.
  • Experience working in International markets. 
  • Hands on strong executor who’s comfortable playing an individual contributor role.
  • Deliver on time and in line with budget allocated
  • Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams.
  • Work with partners and analytics to track campaign effectiveness.
  • Ability to work in ambiguous environment, embracing change & delivering strong business outcomes.

    We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

    PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at

    Job ID: 66a1fc02ef0edf2d0f6e76dd617f59c851eeb881a682cf538f2142caaf3575fe