Senior Manager, Marketing - CRM

At Pandora, we're a unique collection of engineers, musicians, designers, marketers, and world-class sellers with a common goal: to enrich lives by delivering effortless personalized music enjoyment and discovery. People—the listeners, the artists, and our employees—are at the center of our mission and everything we do. Actually, employees at Pandora are a lot like the service itself: bright, eclectic, and innovative. Collaboration is the foundation of our workforce, and we’re looking for smart individuals who are self-motivated and passionate to join us. Be a part of the engine that creates the soundtrack to life. Discover your future at Pandora!

Pandora is looking for a Senior Marketing Manager to join the Marketing team in Oakland, CA. You will be responsible for the operations and performance of Pandora's CRM marketing strategies across email and push.. The Senior Marketing Manager will be focused on growing and retaining Pandora’s listener base, monitoring campaign effectiveness, promoting channel improvements and working to support the Pandora business via these channels.

The areas of focus include but are not limited to:

Campaign Management/Strategy:

  • Scope, develop, orchestrate, and oversee CRM marketing strategies across email & push to meet monthly, quarterly, and annual performance marketing KPI goals

  • Manage very high volume of daily campaign delivery, ensuring flawless execution

  • Drive audience segmentation strategy, including list pulls, partnering with team members and analytics teams to drive targeting and volume requirements

  • Lead and drive campaign calendar from quarterly planning to the day-to-day approval process

  • Build and refine event-based triggers and lifecycle campaigns across the entire customer funnel

  • Conduct competitive analysis to identify white space, innovate & ideate on testing opportunities, and optimize campaign performance

  • Partner with Marketing Analytics leads to develop and refine MAU & subscription forecasts and budget plans


  • Lead and develop 2+ marketing associates to execute on campaign strategies and new initiatives, conduct reporting and analysis, glean insights and optimization opportunities, and share learnings out with leadership & cross-functional teams

  • Steer prioritization and delegation of team’s workload to drive towards marketing KPIs by delivering best-in-class marketing with flawless execution


  • Represent CRM as SME for email & push marketing best practices to drive towards marketing KPIs & ensure the best UX for listeners

  • Develop email & push strategies for integrated marketing, partnership, product, and other initiatives that adhere to proper lead times and incorporate CRM requirements

  • Work regularly with internal cross-functional leads and external enterprise solution partners to migrate marketing assets, execute manual and automated campaigns, and augment marketing through automation

Creative Development:

  • Partner with Marketing Creative Operations lead on new asset creation, providing feedback to bring the creative collateral from asset finalization to launch and post-deployment analysis

  • Oversee execution on all projects with acute attention to grammatical detail, providing editorial sign-off and ensuring management approval process is met

  • Manage team to ensure all projects adhere to tight deadlines and turnaround times, keeping projects on track

  • Design, build and maintain a scalable creative testing and performance reporting repository, that can be shared out and also used as a point of historical reference and guidelines for best practice


  • Lead team on regularly reporting out campaign performance cross-functionally, ensuring correct data is being reported through partnering with team members, analysts’ teams, and leveraging reporting tools

  • Monitor data and campaign performance with a discerning eye, identifying anomalies in the data and troubleshooting bugs prior to reporting out

  • Identify trends and insights in performance data on a day to day basis and work with team on developing new optimization opportunities

  • Present campaign performance recaps to cross-functional teams and leadership on a regular basis

  • Own team-wide and cross-functional daily, weekly and monthly reporting cadences to support both evergreen and subscription marketing programs


  • Bachelor’s Degree

  • 10+ years of marketing experience with at least 6 years of direct response marketing experience

  • People management experience

  • Self-starter, detail oriented. Excellent project management skills

  • Experience developing full-funnel lifecycle campaigns across email & push

  • Highly motivated, proactive and able to solve diverse problems efficiently

  • Great research skills

  • Highly proficient with enterprise reporting solutions, Tableau, Excel, data analysis, etc.

  • Excellent written and communication skills

  • Strong negotiator and advocate for user experience

  • Effective collaborator and ability to gather consensus around projects you manage

  • Strong focus on delivering insights that will lead to action

  • Creative thinker

  • Intellectually curious

  • Highly motivated and strong professional acumen

  • Attending and contributing at a high level in meetings

  • Ability to understand scope of work and work independently to bring projects to a successful close


Pandora is committed to diversity in its workforce. Pandora is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, race, veteran or disability status. Women and people of color are encouraged to apply.


Pandora is also a VEVRAA federal contractor. Pandora requests priority referrals of protected veterans from each ESDS, as required by regulation.


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