Field Marketing Manager – State, Local, Higher Ed (SLED) for Central & Western US

Palo Alto Networks® is the fastest-growing security company in history.  We offer the chance to be part of an important mission: ending breaches and protecting our way of digital life. If you are a motivated, intelligent, creative, and hardworking individual, then this job is for you!

As the Palo Alto Networks field marketing leader for SLED Central/West, you have an incredibly big job to do. You will plan, execute, and measure a growing number of innovative direct and channel-centric demand generation marketing programs to grow sales pipeline and revenue for the fastest growing enterprise security company in history. The Central/West region currently encompasses the NorthCentral US through Chicago, and West to California.


  • Support of regional demand generation, pipeline and revenue objectives. 

  • Create annual and quarterly marketing plans and targets for your sales region and annual and quarterly co-marketing plans with your top go-to channel partners. 

  • Meet frequently with sales leaders, channel account managers, inside sales, and top reseller partners
  • Represent the overall marketing department and promote global programs, initiatives and launches in sales and channel partner meetings. 

  • Develop and implement brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and your field marketing peers. 

  • Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments 

  • Manage regional program budget and execution including discretionary MDF with channel partners 

  • Track lead flow to ensure the appropriate sales channels are following up on marketing activities in a timely manner. 

  • Communicate program status, action items, results, and deliverables across marketing and sales. 

Job requirements:

  • Proven track record executing innovative and multi-part event and demand generation programs in a BtoB selling environment. 

  • Ability to provide consultative input to senior sales leaders. 

  • Clear understanding of how to work with Value Added Resellers and Distributors 

  • Solid understanding of business management and operations, including finance/revenue/pipeline principles. 

  • Able to engage customers and partners in dialogue about their business needs and security solutions.
  • Attention to detail and discipline to follow established policies and processes 

  • Location is flexible within the region covered. Palo Alto Networks has a performance-oriented culture which accommodates both corporate and home-office based team members.


  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 7+ years. Experience with account-based marketing programs and large-account selling teams a plus.

Learn more about Palo Alto Networks here and check out our fast facts

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