Segment Marketing Director

WE ARE OUTCOME ACTIVATORS

We are a health-tech company on a mission to activate the best health outcome possible for every person in the world. We solve hard problems - healthcare is a fragmented industry and we’re transforming it by creating an ecosystem through our technology platform that brings together all the players to collectively improve patient outcomes.  Our team is entrepreneurial and thrives in ambiguity with a strong commitment to scrappy excellence to drive patient impact. We empower every Outcome Activator to own their decisions and outcomes in service to the mission, while also contributing to a collaborative environment that’s communally competitive.

With hubs in Chicago and NYC, we've been growing 100% YoY and will impact half a billion patient visits in 2017, as physicians, life science companies and patients adopt our technology platform to make better health decisions during the most critical moments of care. With 200,000 physicians already utilizing our portfolio of 5 products at their practices, we continue to bring a fresh outlook to our pursuits with humble invincibility, whether you’re a new addition or have been hustling with us since the beginning.

Join our family to activate good in the world.

WHO ARE YOU

The role of the Segment Marketing Director will drive our marketing strategy and execution for our target segments of Healthcare & Life Sciences, Retail, and Consumer Goods. We're looking for a senior marketing and sales strategist to work cross functionally and create impactful campaigns, programs, messaging, and strategies to drive marketing solutions awareness. Are you a great storyteller? Passionate about driving sales growth? Inspired by technology disruption? And most of all, want to make a big impact?

Responsibilities

  • Develop strategic positioning and sales “playbooks” for target segments based on market assessment, analysis, and understanding of client and business priorities.
  • Inspire Outcome Health partners, and colleagues with an industry point of view and messages that align across all segments.
  • Grow pipeline through segment and account-based marketing campaigns. Report on campaign and pipeline status to VP, Segment Marketing and Sales Leaders
  • Influence subject matter for third-party events to build voice of the customer assets, generate awareness, and drive pipeline for top segments.
  • Infuse case studies, voice of the customer and industry domain expertise and relevance into target segment and account-based campaigns designed to drive pipeline growth, ROI, and industry awareness.
  • Work closely with Sales Leadership, Creative, Product and Partnership teams to distill key product functionality and benefits into core sales and marketing narratives
  • Contribute to and help build the culture of Industry Solutions Marketing at Outcome Health

Meet Some of Outcome Health's Employees

Sam W.

Team Admin

Sam works hard to ensure that the executives he supports can use their time as effectively and as efficiently as possible.

Brittni I.

Client Success Manager

Brittni ensures that Outcome Health's programs run smoothly and efficiently so doctors can provide the information and education their patients need in order to make informed choices.


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