Senior Strategist, Engagement Planning
OgilvyOne is the largest, most experienced direct and interactive marketing network in the world. We work the world’s best brands to drive growth, optimizing the value of prospective and current customer relationships with targeted marketing communications, online and offline.
Our clients range from experienced targeted marketers who seek to take their game to the next level through data-driven, and often trigger-based communications to beginners who view the web and direct response communications as extensions of their brand campaigns.
Specific tasks will include:
- Development of engagement strategies from discovery to execution:
- Maximize the agency research capabilities to address client business issues and gain insight into target audiences.
- Map personas and customer journeys to identify engagement opportunities.
- Writing engagement briefs, guiding development and presentation of the creative work.
- Partner with Marketing Strategy and Analytics to define key engagement KPIs.
- Manage day-to-day engagement planning duties for an account reporting directly to the Head of Engagement Planning.
- Five+ years of experience in at least one aspect of strategic planning or related field.
- Bachelors degree
- Creative mind: ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.
- Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
- Knowledge of digital, mobile and social media environments and ability to work across different groups and disciplines.
- Understanding of relationship marketing and CRM planning. Familiarity with data analytics.
- Great speaker and storyteller: Ability to present complex strategies and programs in a simple and engaging way.
- Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
- Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
- Management of planners and associate planners
- This role is the transition period from being a day-to-day planner to becoming a planning director with full responsibility for an account.
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