Senior Planner

You are the missing piece – people count on you to add value to any strategic or creative argument. You are banking experience.

As a senior planner you are integral to your team. You run the “day to day” with some guidance. Creatives look for you to help them prove an argument or flesh out a brief. Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics and collaborate with other strategy disciplines (content, social, CRM etc.) You run projects independently and your briefs get less oversight. Other planners go to you for advice. In addition to foundational planning skills, a senior planner learns about:

Creating Arguments & Mastering Basics

  • Writing longer presentations that establish a point of view
  • Creating action plans for research: advising on quant questionnaires; analyzing

tracking studies and setting up and conducting qualitative research

  • Understanding more sophisticated research programs (driver analysis, conjoint etc.)
  • Collaborating and knowing how to “work the building”
  • Writing case studies and awards entries

Building Ideas

  • Responding to and improving creative work
  • Creating positioning territories and Big IdeaL statements
  • Developing communications planning platform ideas
  • Contributing to/Creative channel strategies (traditional, social, digital, content)

Developing Presence

  • Going to client meetings solo and contributing
  • Impactful presenting skills
  • Commanding the room: people listen to your ideas
  • Learning to run workshops

Your Qualities & Competencies Are

  • 4-8 years experience – Oversee key projects independently
  • Relationships w/clients – Mastery of basic research & briefs
  • Writes decks with good narrative – Comms planning

You’re ready to move on up when you can position a Brand. You can also develop an action plan and lead

large projects, pitches or small accounts. You have the ability and maturity to take on an “apprentice.” You

understand different ways communications work and can tailor solutions to different problems. You are a

creative thinker who cracks the nut.

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