Senior Marketing Analyst

The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.

Senior Marketing Analyst

As a Senior Marketing Analyst you will provide marketing analysis to help solve complex business problems for our global client in the cruise industry. Your key responsibilities will include: measurement and reporting, testing methodologies, segmentation strategy, and generating insights.


  • Produce strong communications about database marketing for technical and non-technical audiences
  • Provide analytical data services to client and account team
  • Develop and leverage deep understanding of the client’s customer data
  • Collect and document business requirements for new marketing campaigns to be used as input to reporting and/or analytical deliverables
  • Develop and maintain Tableau reports to support program and campaign performance
  • Manage multiple projects and deliverables


  • Bachelor’s degree in Business, Marketing, Economics, Mathematics or other related field, and;
  • Five or more years related experience in marketing analytics or operations, or;
  • Master’s degree in related field plus one year relevant experience
  • Experienced using SAS to create analytical findings that are communicated to a non technical audience.
  • Experience developing and/or documenting project requirements, code and processes
  • Superior analytical skills with emphasis on logical and practical solutions to problem solving
  • Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
  • Exceptional attention to detail, verbal/written communication and interpersonal skills
  • Results-oriented, self-motivated, and able to function independently

Come meet our smart, collaborative team and see our growing agency. You’ll witness an engaging culture and high-energy environment. Your confidential inquiry is encouraged.

The Lacek Group

900 2nd Avenue South, Suite 1800

Minneapolis, MN 55402

The Lacek Group is an Equal Opportunity Employer

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