Senior Consultant, Insights + Analytics


Sr. Consultants work with and manage a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement


  • Work with media planning and account teams to identify key targets for campaigns using historical performance and syndicated research tools such as MRI, Simmons, Nielsen, Comscore
  • Assist Assoc. Director/Director Insights & Analytics in development and execution of measurement/analysis plans on behalf of clients
  • Serve as the main contact point for the majority of internal requests from the media and search teams
  • Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
  • Help manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
  • Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Identifies appropriate approaches for gathering required insights Develops reports and client presentations with actionable insights and recommendations
  • Pro-actively identifies challenges and offers solutions to move forward Serve as thought leader internally and with clients writing POV's on industry trends, new technologies in the analytic area
  • Establish strong relationships with advertising research community (Syndicated planning tools, Ad Servers, Branding Effectiveness research companies)


  • 5+ years experience in an analytical role Online marketing and media experience/background
  • Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends, Google Analytics, etc.
  • Knowledge of SAS, SPSS, and SQL
  • Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint
  • Knowledge of media tools including MRI, Netratings, Comscore, Stradegy, Nielsen Monitor+
  • Advanced knowledge of marketing/advertising/research principles
  • Advanced knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels.
  • Demonstrated project, and client management expertise
  • Online and/or offline campaign measurement
  • CRM communications measurement planning and performance analysis
  • Visual presentation of data through Excel, Tableau or other tools
  • Quantitative research approaches and survey design techniques
  • Competency in analytic techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, variance and growth calculations, forecasting, return on investment.
  • Excellent written and verbal communication skills (including presentation skills)
  • Supervisory and client-facing experience

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