Senior Business Analyst, Loyalty Operations

The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.


The Senior Business Analyst is the technicalliaison between clients, internal project teams, partners, and vendors. He/She willarticulate business requirements for enhancements or builds related to theprogram’s tracking application or other related functionality. In addition, the Analyst is responsible for coordinatingday to day operations in support of the loyalty program’s tracking applicationand the vendors that support it. The role understands business problems and howto execute potential solutions in the context of available technology and theclient’s marketing goals and objectives. This person will be working in a fast paced environment where the amountof rigor needed for each project fluctuates.

TheAnalyst will use expert collaboration, communication, and problem solvingskills to:

  • Elicit, analyze, communicate and validatethe scope for identified work
  • Work with business owners in definingdetailed business rules and project requirements
  • Effectively and efficiently documentrequirements using standard templates and requirements documentation bestpractices
  • Serve as a subject matter expert on projectsrelated to the program’s tracking application throughout the project including(intake/scoping, requirements definition, design and delivery)
  • Assistteam in identify technology solutions to business challenges
  • Respondto and resolve day to day operational changes/issues quickly and accurately
  • Coordinateswith vendors to ensure projects and maintenance tasks are completed accuratelyand on time per requirements and client requests
  • Collaboratewith technical clients and non-technical clients on special projects


  • Five plus years business analysisexperience, preferably in a marketing or agency environment
  • Proven ability to work in a fast pacedenvironment
  • Proven ability to work on multiple projectssimultaneously
  • Experience in the use of various tools andtechniques associated with business requirements definition and design,including functional requirements, traceability matrices, user requirements,and related tools
  • Familiarity with system developmentactivities within database-driven web
  • Familiarity with interface design anddevelopment and knowledge of database ETL
  • Ability to interpret functional andnon-functional requirements into logical design components
  • Excellent analytical skills
  • Excellent written and oral communicationskills
  • Experience with MS Office (Word, Excel,Access and PowerPoint), MS Project and Visio
  • Bachelors Degree in computer science,information systems, business administration or other related field orequivalent work experience required
  • Systems development experience is a plus

You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.

The Lacek Group

900 2nd Avenue South, Suite 1800

Minneapolis, MN 55402

The Lacek Group is an Equal Opportunity Employer

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