Senior Analyst, Insights + Analytics

Overview

Senior Analysts have the same role as Analysts but with more experience and autonomy. They are part mathematician, part author and part mentor who are expected to provide media research and performance insights in support of the media/search teams. Three major facets to their role include:

– Finding and sorting information quickly and efficiently

– Presenting information in a manner that is both easy for a lay-person to understand and statistically sound

– Helping others use data effectively by guiding them to ask the right questions

Responsibilities

  • Assist senior directors (Media, Analytics etc) with various analytic projects for media and search departments as well as clients
  • Retrieve raw research data and synthesize it into usable forms for media team usage
  • Assist media team in running numerous insights reports, i.e. Response analyses, cost analysis
  • Help maintain a performance platform and provide on-going recommendations around media optimization (reallocation of media dollars across different media partners, tactics etc)
  • Assist in original research and the writing of reports
  • On-going client-facing responsibilities

Qualifications

  • 2+ years experience in similar/applicable position or marketing research-orientated degree
  • Strong analytical orientation
  • Good writing and verbal communication skills (including presentation skills)
  • Strong Excel spreadsheet skills (sorting data, pivot tables, advanced functions)
  • Additional desirable skills include web design/application coding experience, statistics background (SPSS/SAS training), experience with online research sources
  • Digital Media experience/background
  • Experience with Doubleclick DART, Atlas and Omniture
  • Basic statistical aptitude
  • Knowledge of media tools including MRI, Netratings, Comscore, Stradegy, Nielsen Monitor+ and Microsoft Access

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