Senior Analyst, Customer Engagement & Commerce


  • Interpret data and work with various type of data sources (e.g. POS, web analytics, membership, etc.)
  • Organize data, create schema and structure for driving analyses
  • Run analyses on customer behaviour blending with structured, unstructured, and/or qualitative dataset
  • create key insights and recommendations through quantitative analysis
  • utilise sophisticated statistics models to drive marketing strategies and planning
  • provide KPIs and performance tracking summary via various reporting and data visualisation tools


Education and Experience

  • Strong quantitative or engineering background, with degree in Statistics, Computing, Business (Marketing), or Data Science preferred
  • 10+ years of experience in CRM and loyalty program, customer behaviour analysis and reporting
  • Knowledge of SQL is necessary (MSSQL preferred)
  • Experience in using Tableau or related analytics visualisation tools is compulsory
  • Knowledge of R, Python would be an advantage
  • Sense of business acumen, data implications and applications in a commercial environment


Qualities and Interests

  • Ability to work independently with excellent communication skills in English – comfortable
  • Able to translate data science methodology and results into meaningful layman's terms insights
  • Strong analytical mind with attention to detail
  • Creative problem-solving
  • Curious and willing to learn (with interest in new data/digital marketing technologies)
  • Good social spirit in collaborating with team
  • Nurturing and a good mentor to junior team members


Candidates with less experience will be considered for ‘Analyst, Customer Engagement & Commerce’ role.

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