Public Relations Intern/Coordinator (Temporary, Immediate Hire)

Role Overview:

Ogilvy Public Relations is seeking a Public Relations Coordinator/Intern (Post-Graduate) to work on one of our larger consumer accounts. Our PR Coordinator will have the opportunity to hone professional public relations skills while working on a number of client projects for one large brand. This is intended as a learning position, and will start in a temporary capacity (~90 day commitment) with high potential of full time placement within the company. Previous coursework and/or internships experience required. We are seeking candidates who would be available to start immediately.

Responsibilities:

  • Actively works to develop a broad understanding of the business by performing a range of well-defined assignments.
  • Actively contributes in group and team meetings, as well as in brainstorming, developing and researching client programs.
  • Begins to understand the full range of clients’ products, services and capabilities.
  • Identifies and pursues opportunities for getting involved and contributing to the account, team and agency.
  • Gains knowledge of the full range of resources available throughout Ogilvy.
  • Understands and effectively utilizes both internal and external research capabilities, including use of the Internet, media databases and other existing and emerging communications resources
  • Monitors and analyzes media coverage and other relevant communications vehicles for clients and prepares reports.
  • Develops daily monitoring reports that require minimal editing from supervisors, and are free of typographical and grammatical errors.
  • Supports the management of a client’s media dashboard and real-time coverage tracking mechanism
  • Learns to spot errors in media coverage of the brand/client based on their understanding of the product/study outcomes.
  • Leverages analytics and mathematical skills to measure and assess the quantity and quality of media coverage.
  • Conducts analysis to determine the success of campaigns, offering insight into a client’s brand perception, share of voice and influence.
  • Develops monthly client reports.
  • Evaluates and analyzes information and data, including the development of succinct, accurate summaries and analyses of research.
  • Begins to learn how to develop compelling story angles and draft pitch letters.
  • Develops media lists and other reports (e.g., competitor analysis, campaign wrap-up reports) completely and accurately.
  • Affirmatively works to enhance skills and comfort at conducting media outreach.
  • Supports editorial outreach and is gaining understanding of the dynamics of media relations.
  • Arranges meetings and events, including press conferences, analyst meetings, annual meetings and other special events.
  • Coordinate with vendors, help to prepare competitive intelligence charts, develop briefing books.
  • Is learning and applying fundamentals of graphics and presentation skills.

Requirements:

  • Bachelors Degree in Public Relations or related field
  • Previous relevant internship experience required
  • Operates with independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.
  • Working understanding of Word, Excel, PowerPoint and Adobe
  • Ability to work 40 hours a week

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